Tag: Pandora

Total Results: 71

Mobile rich media achieves 2.5 times higher interaction than standard banners: MMF panel

Published: November 19, 2010

LOS ANGELES – Mobile rich media can be an immersive experience, but can also be considered intrusive by consumers if the ads are served at the wrong time, per panelists at the Mobile Marketing Forum.

Pandora rolls out lower-cost mobile ad service for SMBs

Published: October 20, 2010

Mobile is an important and necessary place for advertisers to be, but cost factors have inhibited small- to medium-sized businesses from entering the space.

Discovery unleashes rich-media mobile campaign promoting Storm Chasers

Published: October 8, 2010

The Discovery Channel is running rich-media creative promoting its “Storm Chasers” television show across various publishers’ iPhone applications, including WeatherBug, Pandora, Flixster, Variety and TV.com.

Trojan breaks Fire & Ice rich-media mobile ad campaign across multiple publishers

Published: September 24, 2010

Trojan Brand Condoms is promoting its new Fire & Ice product across multiple mobile publishers such as MTV, Cosmopolitan, Shazam, Pandora, BET and Foursquare.

50pc of listening on Pandora happens on mobile: IAB panel

Published: July 20, 2010

NEW YORK - The mobile medium is an effective tool to bring brands and their products alive when consumers are closest to the point of purchase, according to a Pandora executive.

Kia claims mobile advertising outperforms traditional Web campaigns

Published: July 7, 2010

Automaker Kia Motors claims it is having success using mobile campaigns to drive sales of its Soul and Sorrento lines of motor vehicles.

Budweiser, Lexus, Starbucks target Pandora users via iPad advertising

Published: June 15, 2010

Budweiser, Lexus, Starbucks, Chase and AT&T are taking advantage of Pandora’s iPad application, which comes jam-packed with new advertising opportunities.

Starbucks holiday campaign uses mobile to drive consumers in-store

Published: December 17, 2009

Starbucks Coffee Co. is running a mobile holiday campaign on the Pandora platform to align the brand with the spirit of the holiday season.

Marriott exec reveals multichannel mobile strategy for SpringHill Suites

Published: November 25, 2009

A Marriott executive discussed the strategy behind a multifaceted mobile campaign to promote the SpringHill Suites brand in an exclusive interview.

Cadillac launch sponsor of Pandora Android app

Published: November 9, 2009

GM’s Cadillac is the exclusive advertiser on Pandora Media Inc.’s launch of its latest mobile marketing platform for Google’s Android smartphones.