Tag: Pangea Partners

Total Results: 4

Targeting a mobile consumer � and not a phone number: Published: January 18, 2011; By Jay Highley
The only way to capitalize on the potential power of an SMS opt-in database is to learn more about each consumer and market to the person, not a phone number.
Five mistakes to avoid in mobile commerce this holiday season: Published: October 11, 2010; By Jay Highley
With mobile�s ability to be nearly instant at communicating a message or offer, it becomes a must-have tool in retail sales. But beware � there are some major pitfalls in mobile commerce.
Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit: Published: September 3, 2010; NEW YORK - More consumers will engage with mobile advertisements, Web sites, applications and mobile search functionality this holiday season, according to panelists.
Talent crisis looms in mobile advertising and marketing: Published: August 30, 2010; While there is no shortage of engineers, it is marketing and commerce managers where mobile is struggling to find qualified talent. Simply migrating an online exec may not cut the mustard.