Tag: Paramount

Total Results: 22

Mobile passes and fails during Super Bowl XLVI

Published: February 7, 2012

While advertisers such as Pepsi and Bud Light shined with well-executed mobile marketing campaigns during Super Bowl XLVI, others including H&M and Doritos could have engaged more viewers if they included a mobile call to action.

Paramount shifts from branding to conversion-focused mobile strategy

Published: November 18, 2011

LOS ANGELES – A Paramount executive that spoke at the Mobile Marketing Forum revealed that his company is moving from using mobile advertising as a branding tool to using the channel to drive actual conversion via ticket sales.

Bud Light, Paramount Pictures support Flipboard’s first TV series

Published: October 28, 2011

Magazine publishing platform Flipboard is tapping into entertainment content with television and movies that are being sponsored at launch by Bud Light and Paramount Pictures.

Dr Pepper employs animation in mobile ads to hang onto users

Published: March 1, 2011

Lizards, leprechauns and bears, oh my. The Dr Pepper Snapple Group is using animated characters in mobile ads to increase engagement as part of the company’s multichannel “Hunt for the Unbelievable” campaign.

Paramount taps rich-media mobile ads to drive ticket sales of Jackass 3D

Published: January 10, 2011

Paramount Pictures used expandable rich-media mobile advertising to get the word out about Jackass 3D worldwide.

Most impressive mobile advertising campaigns of 2010

Published: December 29, 2010

True Blood. IAd. Target. Shrek. Google. Those are all words that come to mind when thinking back on 2010 and the way that mobile advertising evolved this year.

Paramount, mobile search, Tagga and Jumptap - News briefs

Published: December 15, 2010

News briefs - Paramount to release movies for Windows Phone 7; Mobile search will make up 73 percent of the mobile ad market by 2013; Tagga gives the gift of learning; Jumptap releases 2011 mobile ad market predictions.

Paramount, DreamWorks animate Shrek campaign with mobile rich media

Published: June 4, 2010

Viacom subsidiaries Paramount Pictures and DreamWorks used mobile rich media advertising as part of the multichannel campaign to promote the summer blockbuster Shrek Forever After.

Rating movie apps: Paramount vs. Sony vs. Warner Bros.

Published: March 17, 2010

By Al Kalman

Paramount Studios, Sony Pictures and Warner Bros. are among the most active studios in the apps space. Here is a look at what they are doing in that area.

ChaCha closes $7M funding round to break-even

Published: January 5, 2010

Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.