Tag: Paramount Pictures

Total Results: 8

Paramount shifts from branding to conversion-focused mobile strategy

Published: November 18, 2011

LOS ANGELES – A Paramount executive that spoke at the Mobile Marketing Forum revealed that his company is moving from using mobile advertising as a branding tool to using the channel to drive actual conversion via ticket sales.

Bud Light, Paramount Pictures support Flipboard’s first TV series

Published: October 28, 2011

Magazine publishing platform Flipboard is tapping into entertainment content with television and movies that are being sponsored at launch by Bud Light and Paramount Pictures.

Dr Pepper employs animation in mobile ads to hang onto users

Published: March 1, 2011

Lizards, leprechauns and bears, oh my. The Dr Pepper Snapple Group is using animated characters in mobile ads to increase engagement as part of the company’s multichannel “Hunt for the Unbelievable” campaign.

Paramount taps rich-media mobile ads to drive ticket sales of Jackass 3D

Published: January 10, 2011

Paramount Pictures used expandable rich-media mobile advertising to get the word out about Jackass 3D worldwide.

ChaCha closes $7M funding round to break-even

Published: January 5, 2010

Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.

Transformers: Revenge of the Fallen rolls out mobile ad campaign

Published: June 24, 2009

Dreamworks Pictures and Paramount Pictures have launched a mobile advertising campaign to promote their film "Transformers: Revenge of the Fallen," which hits U.S. theaters today.

U.S. Cellular offers mSpot’s Make-UR-Tones ringtone app

Published: April 16, 2009

U.S. Cellular customers can now have access to mobile music and entertainment company mSpot Inc.'s Make-UR-Tones custom ringtone application.

Paramount, Universal Studios to serve ads on mobile white space

Published: June 19, 2008

Paramount Pictures and Universal Studios will serve graphical ads to the white space on mobile phone screens.