Tag: Paran Johar

Total Results: 43

Mobile is a must-have for agencies in 2012

Published: January 19, 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.

Click-through rates significantly higher for rich media campaigns: Jumptap

Published: October 25, 2011

Mobile advertising campaigns run with rich media ad units show a significant performance lift over those with standard media, according to a new report from Jumptap.

Android lags behind average industry click-through rates: Jumptap

Published: August 8, 2011

Android may be the leading mobile operating system, but it falls behind the industry average when it comes to delivering click-through rates, according to a new report from Jumptap.

Are ad agencies holding up mobile advertising?

Published: March 18, 2011

Mobile's multifaceted role can be challenging to embrace and activate, which could leave traditional advertising agencies behind in understanding the medium and how it should fit into an overall marketing strategy.

Six mistakes to avoid in mobile advertising this holiday season

Published: October 12, 2010

Brand advertisers will be increasingly focused on running mobile ads to engage and communicate with holiday shoppers this year. What are some mobile advertising minefields to avoid?

Apple’s pricing model is abusive: Mediacom CEO

Published: September 29, 2010

NEW YORK - While Apple’s iAd network is a game-changer, its $1 million minimum spend is steep for a lot of advertisers.

Double-dip recession could go either way for mobile marketing

Published: August 6, 2010

The double-dip recession predicted by some economists could scare timid brands away from mobile marketing, but provide opportunities for those with gumption.

Holiday mobile marketing budgets range from $50K-$250K: exec

Published: July 28, 2010

Brands finally realize the importance of including mobile in holiday marketing, since not doing so means missing out on consumers who are key influencers for products and services.

What role did mobile play at the Cannes Lions International Advertising Festival?

Published: June 29, 2010

It is evident that mobile is becoming more mainstream, since the channel had a more prominent role at the Cannes Lions International Advertising Festival this year.

In boom time, mobile ad networks continue to face major challenges

Published: June 18, 2010

They help empower advertisers to reach and engage audiences across a myriad of mobile platforms, and they make it look so darn easy. But even the mobile ad networks face challenges.