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Tag: Passbook

Total Results: 5

Apple’s Healthbook could overhaul doctor-patient relationship
Published: March 19, 2014
Apple appears to have set its sights on overhauling how consumers not only monitor their own health and fitness, but also how they communicate such information to healthcare professionals.

Google Wallet makes gains against Passbook in mobile loyalty
Published: November 4, 2013
As Google Wallet ramps up its efforts in loyalty programs, it is slowly inching towards the ranks of Passbook and giving the Apple alternative to mobile payments a run for its money.
Why Apple’s Passbook is a bigger must-have for marketers than ever
Published: September 17, 2013
Many of the enhancements available in iOS 7 point to how Apple is addressing mobile wallets as enhancing the shopping experience with offers and in-store information rather than by enabling payments, where adoption has been slow.
Build-A-Bear Workshop achieves 58.7pc Passbook download rate via recent mobile campaign
Published: March 13, 2013
Build-A-Bear Workshop recently leveraged Passbook’s location-enabled push notification feature and drove consumers to its stores to claim a promotional offer.
Apple’s Passbook impact on retailers and brands
Published: November 13, 2012
By Tobias Dengel

When the history books and Harvard case studies on iOS6 are written, the innovation that likely will have had the most impact, especially on retailers and brands, will be Passbook.

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