Total Results: 2
- Build-A-Bear Workshop achieves 58.7pc Passbook download rate via recent mobile campaign
- Published: March 13, 2013
- Build-A-Bear Workshop recently leveraged Passbook’s location-enabled push notification feature and drove consumers to its stores to claim a promotional offer.
- Apple’s Passbook impact on retailers and brands
- Published: November 13, 2012
- By Tobias Dengel
When the history books and Harvard case studies on iOS6 are written, the innovation that likely will have had the most impact, especially on retailers and brands, will be Passbook.