Tag: Patricia Clark

Total Results: 7

Holiday 2009: No gimmicks � it�s about the message

Published: August 19, 2009

By Patricia Clark

Mobile marketing this holiday season will be fast out of the gate, ubiquitous, sensitive in tone and message and designed to start a conversation between consumers and marketers that will continue long after the holiday season ends.

Foot Locker runs SMS sweepstakes to drive consumers in-store

Published: August 14, 2009

Sportswear giant Foot Locker is running an SMS sweepstakes promotion to drive traffic to its stores.

End the acronym slinging in mobile marketing

Published: May 6, 2009

By Patricia Clark

What hurts is when I hear that customers feel their mobile test campaigns or ads failed because either benchmarks were never set, or the client's objectives were never understood.

Leverage partner�s expertise to navigate mobile ecosystem: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Fragmentation of media makes life difficult for media planners and buyers -- on top of the growing number of publisher sites, here comes mobile with its own ecosystem and quirks.

Senate introduces legislation to block unsolicited SMS

Published: April 8, 2009

After two U.S. Senators introduced a bill to crack down on unsolicited text messages, one has to wonder, what effects could that have on the mobile marketing ecosystem as a whole?

New York Yankees run ad-supported SMS alerts

Published: March 27, 2009

The Yes Network, the official TV channel of MLB's New York Yankees, is running free-to-consumer, ad-supported SMS alerts.

Mobile powerful loyalty/CRM tool: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Getting consumer consent for on-the-spot or time-sensitive alerts, discounts, tickets or coupons is what makes mobile the most powerful tool for loyalty marketing.