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Tag: Patricia Clark Dickson

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SMS’ biggest achievement is proving that mobile marketing works
Published: December 3, 2012
Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

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