Tag: Patti Freeman Evans

Total Results: 5

Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit: Published: September 3, 2010; NEW YORK - More consumers will engage with mobile advertisements, Web sites, applications and mobile search functionality this holiday season, according to panelists.
A mobile strategy does not just mean rolling out an app: panelist: Published: June 30, 2010; NEW YORK � Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference.
EBay generated $400M in business from iPhone app: CEO: Published: September 24, 2009; LAS VEGAS � EBay President/CEO John Donahoe said mobile is one of the key areas that the company is focusing on since devices will surely impact the way that consumers shop.
Don't take your eye off retail: Published: January 22, 2008; Have companies made mobile's case to retailers? Not if you attended the National Retail Federation's annual show last week.
Retailers at NRF show: wait-and-see on mobile: Published: January 17, 2008; While customers are ahead of them, retailers are using the "We'll get there when we get there" approach to mobile.