Tag: Paul Cushman

Total Results: 6

Navigating the daunting tablet marketing landscape

Published: October 27, 2011

Right when marketers got the hang of mobile marketing comes the tablet. Although the opportunities are obvious, incorporating tablets into the digital marketing mix can be daunting.

Brands want to embed foursquare into their strategy: Phonevalley CEO

Published: September 22, 2011

NEW YORK – Although location is the killer app of mobile, services such as check-ins do not add any value unless there is an incentive attached, according to panelists at Digiday Mobile.

Toyota, Subway score touchdowns with Yahoo mobile properties

Published: February 3, 2011

Brands such as Toyota and Subway were able to connect football fanatics with branded content and marketing collateral via a sponsorship within Yahoo Inc.’s Fantasy Football mobile properties.

Seven habits of highly effective mobile ad campaigns in 2011

Published: January 12, 2011

By Paul Cushman

I wanted to share my suggestions on how marketers can more effectively integrate mobile into their advertising campaigns in 2011 to take the most advantage of its reach and capabilities.

Paramount mobile rich-media campaign for Shrek results in 6.2 percent CTR

Published: December 9, 2010

Paramount Pictures used mobile rich-media advertising as part of the multichannel campaign to promote the summer blockbuster "Shrek Forever After," which resulted in a 6.2 percent click-through rate.

Mobile is a channel, not a strategy: Yahoo exec at OMMA Mobile

Published: February 8, 2008

NEW YORK -- Until now the mobile market has been a wireless carrier game, with no media experience. But Google Nokia, Fox, Microsoft and Yahoo's entry should cause a lot of changes.