Tag: Paul Cushman
Total Results: 6
- Navigating the daunting tablet marketing landscape
- Published: October 27, 2011
- Right when marketers got the hang of mobile marketing comes the tablet. Although the opportunities are obvious, incorporating tablets into the digital marketing mix can be daunting.
- Brands want to embed foursquare into their strategy: Phonevalley CEO
- Published: September 22, 2011
- NEW YORK – Although location is the killer app of mobile, services such as check-ins do not add any value unless there is an incentive attached, according to panelists at Digiday Mobile.
- Toyota, Subway score touchdowns with Yahoo mobile properties
- Published: February 3, 2011
- Brands such as Toyota and Subway were able to connect football fanatics with branded content and marketing collateral via a sponsorship within Yahoo Inc.’s Fantasy Football mobile properties.
- Seven habits of highly effective mobile ad campaigns in 2011
- Published: January 12, 2011
- By Paul Cushman
I wanted to share my suggestions on how marketers can more effectively integrate mobile into their advertising campaigns in 2011 to take the most advantage of its reach and capabilities.
- Paramount mobile rich-media campaign for Shrek results in 6.2 percent CTR
- Published: December 9, 2010
- Paramount Pictures used mobile rich-media advertising as part of the multichannel campaign to promote the summer blockbuster "Shrek Forever After," which resulted in a 6.2 percent click-through rate.
- Mobile is a channel, not a strategy: Yahoo exec at OMMA Mobile
- Published: February 8, 2008
- NEW YORK -- Until now the mobile market has been a wireless carrier game, with no media experience. But Google Nokia, Fox, Microsoft and Yahoo's entry should cause a lot of changes.












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