Tag: Paul Gelb

Total Results: 10

Mobile has the opportunity to reshape a brand: Medialets exec

Published: March 23, 2012

NEW YORK - Brands need to think mobile-first when developing an advertising strategy, according to panelists at the 4th annual 2012 Mobile Marketing Day conference.

Do CPGs need to up the ante and invest more in mobile?

Published: May 6, 2011

While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.

New York Times takes third place: 2010 Mobile Publisher of the Year

Published: October 20, 2010

The New York Times has placed third in Mobile Marketer’s Mobile Publisher of the Year awards.

Why mobile is a must this holiday season

Published: September 8, 2010

The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.

Brands should allocate more spend to mobile this holiday season: panel

Published: September 3, 2010

NEW YORK - More spending is shifting from traditional channels and online to mobile, although many brands are not going far enough in that direction.

Mobile is best medium to get brand noticed: Razorfish exec

Published: August 17, 2010

A Razorfish executive said that mobile is the best medium to get a brand noticed and achieve specific marketing goals during the holiday season.

Where are all the iAd campaigns?

Published: July 23, 2010

Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.

BlackBerry becoming today’s feature phone: panelist

Published: July 1, 2010

NEW YORK – BlackBerry devices just do not match up to the iPhone and Android devices in terms of media consumption, mobile Web experience and features, according to a Razorfish executive.

Why Apple’s tilt toward control over openness may hurt all

Published: April 27, 2010

By Paul Gelb

Apple's Steve Jobs perplexingly anointed iAd as the first and only solution for providing engaging in-app rich media ads that don't push users out of the app. That's not the case.

North Face debuts first LBS campaign for outdoor apparel

Published: February 24, 2010

Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.