Tag: Paul Palmieri

Total Results: 18

Millennial Media launches mobile-ad scorecard for brand advertisers

Published: April 16, 2009

Mobile ad network Millennial Media has introduced Scorecard for Mobile Advertising Reach and Targeting, a monthly look at U.S. mobile advertising campaign data.

Mobile outperforming online in multichannel campaigns: CTIA panel

Published: April 2, 2009

LAS VEGAS -- Mobile campaigns are consistently outperforming online and other channels, according to a panel at the CTIA Wireless 2009: Mobile Life conference.

Brands increasing mobile spend despite economy: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.

GSMA launches mobile media metrics program for audience data

Published: February 17, 2009

The GSMA and select wireless carriers have released a feasibility study that creates a measurement process for mobile browsing that claims to respect the privacy of mobile consumers.

PointRoll expands list of distribution partners

Published: February 13, 2009

PointRoll has expanded its list of distribution partners to include publishers USA Today and ESPN, as well as ad networks Millennial Media and AOL's Platform-A.

Mobile advertising not seen as experimental anymore: Millennial Media CEO

Published: January 6, 2009

What does the boss of the one of the leading mobile ad networks have to say about mobile advertising and its prospects this year?

Millennial Media adds TV Guide, Boston Herald to network

Published: June 20, 2008

Millennial Media Inc., one of the largest mobile ad networks, said it had recorded more than 2.5 billion impressions last month.

Millennial Media expands mobile ad network overseas

Published: March 13, 2008

Mobile ad network Millennial Media Inc. has expanded its coverage to Europe, Middle East and Africa, with inventory from sites including MySpace Mobile Europe, Zannel and Dictionary.com.