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Tag: Peggy Anne Salz


Total Results: 3

Mobile Marketing Forum London emphasizes strategy, tactics and analytics
Published: October 12, 2010
By Peggy Anne Salz

LONDON - Brands can insert themselves via mobile into our everyday shopping experiences to turn intrusive push ads into pull experiences where consumers call the shots.

Hyperbole compromises credibility of FTC mobile ads complaint
Published: January 23, 2009
By Peggy Anne Salz

Is mobile about to become the new battleground in a clash between consumer rights groups and the wider advertising community?

Mobile ad info resource EverySingleOneOfUs launches
Published: December 10, 2008
An industry venture known as EverySingleOneOfUs has launched as a grassroots resource for the mobile advertising industry.