Tag: Pepsi

Total Results: 45

Mobile passes and fails during Super Bowl XLVI

Published: February 7, 2012

While advertisers such as Pepsi and Bud Light shined with well-executed mobile marketing campaigns during Super Bowl XLVI, others including H&M and Doritos could have engaged more viewers if they included a mobile call to action.

PepsiCo taps mobile, social TV check-ins for digital Super Bowl initiative

Published: February 2, 2012

Beverage giant PepsiCo Inc. is using television check-ins to bolster its advertising during Super Bowl XLVI.

Pepsi's Brisk drives multichannel campaign around mobile gaming app

Published: January 6, 2012

Pepsi’s Brisk Iced Tea has partnered with film studio Lucasfilm to roll out a mobile gaming application as part of its multichannel marketing plan for the upcoming "Star Wars Episode I: The Phantom Menace" 3D film.

Top 5 mobile apps of 2011

Published: December 29, 2011

This was the year of planning, testing and executing for brands and marketers. Companies looked to make their mobile applications not only engaging for consumers, but also easily discoverable in app stores.

PepsiCo promotes Grammy-related content via Pandora partnership

Published: December 22, 2011

PepsiCo Inc. has teamed with Pandora for a multichannel campaign that centers around the 54th Annual Grammy Awards.

PepsiCo exec to brands: Strive for 100pc accessibility

Published: October 6, 2011

NEW YORK – A PepsiCo executive at the Yahoo Connect Forum provided case studies to illustrate the effectiveness of a multiscreen marketing approach.

Pepsi exec: mobile builds loyalty and engagement up until the point of sale

Published: September 20, 2011

PepsiCo Inc. is partnering with Fox to help promote its new television series "The X Factor" and the company has opted to use image recognition instead of QR codes to reach the largest proportion of consumers.

Pepsi’s SoBe engages consumers with brand via interactive app

Published: September 15, 2011

Pepsi’s SoBe has rolled out an interactive application that lets consumers experiment with a new look such as beards or animated accessories without the commitment.

PepsiCo’s SoBe encourages beverage purchases via interactive rich-media mobile ad

Published: August 17, 2011

PepsiCo’s SoBe is targeting men for its interactive “Try Everything” campaign that features supermodel Kate Upton and lets users try not to break their focus when competing in a staring contest with her.

PepsiCo’s SoBe drives brand awareness via targeted multichannel campaign

Published: July 6, 2011

PepsiCo’s SoBe is targeting consumers with its first in-tuner animated mobile video ad that promotes the company’s new “Try Everything” campaign.