Tag: Pepsi Max
Total Results: 3
- News Corp. paid and ad-supported monetization mix foreshadows mobile media future
- Published: February 4, 2011
- News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.
- Pepsi uses 2D bar codes to promote Pepsi Max sampling
- Published: September 15, 2009
- PepsiCo’s Pepsi Max has mobilized its advertising within the Danish Rail system using 2D bar codes that connect commuters to a wide variety of content and information.
- Pepsi courts youth demographic with 2D bar codes
- Published: August 6, 2009
- PepsiCo Inc. is using mobile advertising and content distributed via 2D bar codes to engage with its target audience of 18-24-year-olds and promote its Pepsi Max brand.
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