Tag: PepsiCo

Total Results: 13

PepsiCo promotes Grammy-related content via Pandora partnership

Published: December 22, 2011

PepsiCo Inc. has teamed with Pandora for a multichannel campaign that centers around the 54th Annual Grammy Awards.

PepsiCo exec to brands: Strive for 100pc accessibility

Published: October 6, 2011

NEW YORK – A PepsiCo executive at the Yahoo Connect Forum provided case studies to illustrate the effectiveness of a multiscreen marketing approach.

PepsiCo’s SoBe drives brand awareness via targeted multichannel campaign

Published: July 6, 2011

PepsiCo’s SoBe is targeting consumers with its first in-tuner animated mobile video ad that promotes the company’s new “Try Everything” campaign.

PepsiCo exec: Majority of social interaction will happen via mobile

Published: February 14, 2011

A PepsiCo executive is excited about the increasing cross-pollination between the mobile and social-media spheres.

News Corp. paid and ad-supported monetization mix foreshadows mobile media future

Published: February 4, 2011

News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.

PepsiCo exec reveals top mobile, social trends for 2011

Published: December 22, 2010

A PepsiCo Inc. executive expects the intersection of mobile and social to play an even bigger role in 2011 than it did in 2010.

PepsiCo exec: Mobile is effective at engaging influencers

Published: November 5, 2010

NEW YORK – A PepsiCo executive at ad:tech said that a campaign spanning on-site, digital out-of-home, online, social and mobile effectively reintroduced the SoBe brand to influential consumers at South-by-Southwest.

Pepsi rolls out multifaceted LBS mobile loyalty initiatives

Published: May 3, 2010

PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.

Pepsi scores goal with soccer channel on Nokia

Published: April 28, 2010

Nokia has launched the Ovi Store soccer channel featuring exclusive Pepsi content as well as entertainment, applications and information from various soccer content providers.

Pepsi courts youth demographic with 2D bar codes

Published: August 6, 2009

PepsiCo Inc. is using mobile advertising and content distributed via 2D bar codes to engage with its target audience of 18-24-year-olds and promote its Pepsi Max brand.