Tag: PepsiCo

Total Results: 17

PepsiCo’s Mountain Dew flaunts Instagram efforts via mobile

Published: March 26, 2013

Mountain Dew is using mobile and social media to help promote its new Kickstart beverage and let consumers learn more about it.

Lay's fires up mobile sweepstakes entries through multichannel campaign

Published: August 15, 2012

PepsiCo’s Lay’s is putting mobile in the forefront of its latest campaign that includes SMS, social media and the mobile Web.

PepsiCo’s Lipton bolsters YouTube views via mobile ads

Published: July 5, 2012

PepsiCo’s Lipton is ramping up its social media presence for the brand’s summer promotion with musical group Lady Antebellum by running mobile advertisements.

Brisk Iced Tea aims to engage Star Wars fans via Microsoft Tag initiative

Published: April 13, 2012

Pepsi and Unilever’s Brisk Ice Tea is letting fans unlock exclusive content for the new Kinect Star Wars game via scannable Microsoft Tags printed on limited-edition bottles.

PepsiCo promotes Grammy-related content via Pandora partnership

Published: December 22, 2011

PepsiCo Inc. has teamed with Pandora for a multichannel campaign that centers around the 54th Annual Grammy Awards.

PepsiCo exec to brands: Strive for 100pc accessibility

Published: October 6, 2011

NEW YORK – A PepsiCo executive at the Yahoo Connect Forum provided case studies to illustrate the effectiveness of a multiscreen marketing approach.

PepsiCo’s SoBe drives brand awareness via targeted multichannel campaign

Published: July 6, 2011

PepsiCo’s SoBe is targeting consumers with its first in-tuner animated mobile video ad that promotes the company’s new “Try Everything” campaign.

PepsiCo exec: Majority of social interaction will happen via mobile

Published: February 14, 2011

A PepsiCo executive is excited about the increasing cross-pollination between the mobile and social-media spheres.

News Corp. paid and ad-supported monetization mix foreshadows mobile media future

Published: February 4, 2011

News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.

PepsiCo exec reveals top mobile, social trends for 2011

Published: December 22, 2010

A PepsiCo Inc. executive expects the intersection of mobile and social to play an even bigger role in 2011 than it did in 2010.