Tag: PepsiCo
Total Results: 17
Displaying: 1 - 10- PepsiCo’s Mountain Dew flaunts Instagram efforts via mobile
- Published: March 26, 2013
- Mountain Dew is using mobile and social media to help promote its new Kickstart beverage and let consumers learn more about it.
- Lay's fires up mobile sweepstakes entries through multichannel campaign
- Published: August 15, 2012
- PepsiCo’s Lay’s is putting mobile in the forefront of its latest campaign that includes SMS, social media and the mobile Web.
- PepsiCo’s Lipton bolsters YouTube views via mobile ads
- Published: July 5, 2012
- PepsiCo’s Lipton is ramping up its social media presence for the brand’s summer promotion with musical group Lady Antebellum by running mobile advertisements.
- Brisk Iced Tea aims to engage Star Wars fans via Microsoft Tag initiative
- Published: April 13, 2012
- Pepsi and Unilever’s Brisk Ice Tea is letting fans unlock exclusive content for the new Kinect Star Wars game via scannable Microsoft Tags printed on limited-edition bottles.
- PepsiCo promotes Grammy-related content via Pandora partnership
- Published: December 22, 2011
- PepsiCo Inc. has teamed with Pandora for a multichannel campaign that centers around the 54th Annual Grammy Awards.
- PepsiCo exec to brands: Strive for 100pc accessibility
- Published: October 6, 2011
- NEW YORK – A PepsiCo executive at the Yahoo Connect Forum provided case studies to illustrate the effectiveness of a multiscreen marketing approach.
- PepsiCo’s SoBe drives brand awareness via targeted multichannel campaign
- Published: July 6, 2011
- PepsiCo’s SoBe is targeting consumers with its first in-tuner animated mobile video ad that promotes the company’s new “Try Everything” campaign.
- PepsiCo exec: Majority of social interaction will happen via mobile
- Published: February 14, 2011
- A PepsiCo executive is excited about the increasing cross-pollination between the mobile and social-media spheres.
- News Corp. paid and ad-supported monetization mix foreshadows mobile media future
- Published: February 4, 2011
- News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.
- PepsiCo exec reveals top mobile, social trends for 2011
- Published: December 22, 2010
- A PepsiCo Inc. executive expects the intersection of mobile and social to play an even bigger role in 2011 than it did in 2010.






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