Tag: PepsiCo
Total Results: 14
Displaying: 11 - 14- Pepsi courts youth demographic with 2D bar codes
- Published: August 6, 2009
- PepsiCo Inc. is using mobile advertising and content distributed via 2D bar codes to engage with its target audience of 18-24-year-olds and promote its Pepsi Max brand.
- Doritos dips into mobile with SMS promotion
- Published: June 24, 2009
- Doritos, a brand of flavored tortilla chips produced by PepsiCo's Frito-Lay, has launched a new mobile campaign to support its latest product, Flavor Shots.
- Pepsi launches Kung Fu Fighting mobile app
- Published: November 4, 2008
- Pepsi has turned to mobile to extend the reach of an ad campaign targeting Hispanics and Latin Americans.
- PepsiCo launches branded mobile widget for Mountain Dew
- Published: May 15, 2008
- PepsiCo Inc. today launches a branded mobile widget for its Mountain Dew soft drink, bringing back a '50s icon as a key attraction for its target audience of active consumers.
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