Tag: Peter Johnson
Total Results: 3
- Successful mobile marketers favor apps: MMA
- Published: November 18, 2009
- LOS ANGELES - Almost 50 percent of marketing decision-makers surveyed by the Mobile Marketing Association used mobile marketing within the past year.
- Mobile marketing budgets growing at 26 percent annually: MMF panel
- Published: June 4, 2009
- NEW YORK -- Despite the overall decline in marketing budgets nationwide, companies are allocating their marketing dollars to mobile.
- Retailer Planet Funk sees 377 percent ROI from mobile coupons
- Published: March 18, 2009
- Planet Funk, a chain of clothing stores for men and women, ran a mobile coupon campaign that resulted in a 377 percent return on investment.
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