Tag: PhoneValley

Total Results: 19

Nestlé launches first mobile campaign for Crunch Cereal brand

Published: September 10, 2009

Nestlé’s Crunch Cereal has launched its very first mobile campaign just in time for the back-to-school season.

Mobile marketing firms told to keep it simple: ad:tech Chicago

Published: September 3, 2009

CHICAGO – A national show with a regional feel, ad:tech Chicago may have attracted fewer delegates and exhibitors this year, but its commitment to new media such as mobile has not flagged.

Delta Air Lines mobile campaign takes flight

Published: August 28, 2009

Delta Air Lines launched a mobile marketing campaign meant to promote the company's international business routes and destinations.

Volvo taps mobile for XC60 promo in Russia

Published: August 20, 2009

Automobile giant Volvo has turned to the mobile channel to promote its brand in Russia.

Hugo Boss launches multimedia mobile campaign

Published: August 19, 2009

Procter & Gamble's Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.

L'Oréal Paris develops MMS campaign for brand awareness

Published: August 17, 2009

Beauty products giant L'Oréal Paris ran an MMS campaign to extend brand awareness around two new products for women and men.

Kraft Foods drives traffic to new mobile site via banners

Published: May 13, 2009

Kraft Foods is expanding its reach of consumers through the launch of a new mobile Web site, which will be promoted via mobile search and banner ads on Yahoo's Web portal.

Puma enlists mobile help for grueling sailing race

Published: April 17, 2009

Sportswear brand Puma is using mobile to keep sailing fans updated about the Puma Ocean Racing Team.

Puma uses mobile to develop presence in China

Published: October 27, 2008

To increase Puma's brand awareness, the sporting goods giant launched a multichannel mobile campaign consisting of a WAP site, in-game advertising, coupons, banners and search.