Tag: Phunware

Total Results: 6

Metrics give apps a leg-up over mobile Web

Published: May 15, 2013

As marketers continue to gauge the success of their mobile applications, being able to pinpoint specific metrics that are working and not working will fuel continued investment in the medium.

Is it becoming harder to get an app off the ground?

Published: March 21, 2013

While the marketplace for mobile applications continues to grow, it is getting harder for app developers to successfully launch an app and build a business thanks, in part, to mobile platforms that are not always hospitable.

WPP, Nook, Phunware: News briefs

Published: January 7, 2013

News briefs - WPP supports mobile strategies on a global scale with Globant deal; Phunware acquires TapIt to create new mobile ad network for apps; Nook ereader, tablets sales were down over the holiday.

In mobile apps, it is differentiate or die

Published: July 27, 2011

As mobile plays a bigger role in both consumers’ lives and brands’ marketing strategies, it is getting more difficult for brands to create a meaningful connection via just another me-too app.

The correct relationship between apps, mobile Web sites and Web sites

Published: July 21, 2011

By Alan S. Knitowski

Going mobile and engaging your audience anywhere and anytime is not about extending an Internet Web site to a mobile Web site and onward to a mobile app.

Discovery builds MythBusters brand with iPad app

Published: April 7, 2010

Discovery Communications, which claims to be the No. 1 nonfiction media company, has launched its MythBusters application for Apple’s iPad to extend the show’s reach.