Tag: Ping

Total Results: 120

Eliminating the speed delays with mobile Web shopping

Published: May 3, 2012

By
Michael Darnaud

The unique problem for mobile Web shopping is that the steps to purchasing simply take too long, far longer than on the familiar Web.

Timberland exec: QR codes lead to brand engagement

Published: April 27, 2012

SAN DIEGO - A Timberland executive at the Mobile Shopping Spring Summit said that although many debate how effective mobile bar codes are, they give users an outlet to learn more about a product.

Motorcycle USA exec: Center a mobile strategy around data

Published: April 26, 2012

SAN DIEGO - A Motorcycle USA executive at the Mobile Shopping Spring Summit said that using data and analytics to drive a mobile strategy is crucial.

Gamefly exec: More than 60pc of emails opened on mobile

Published: April 25, 2012

SAN DIEGO - A Gamefly executive at the Mobile Shopping Spring Summit said the company has passed the tipping point with mobile email opens.

TV has opportunity for mobile engagement: Velti exec

Published: April 24, 2012

SAN DIEGO - A Velti executive at the Mobile Shopping Spring Summit said that tying mobile to a television advertisement can be a great way for marketers to leverage both channels.

Focus on the most important stakeholder, the customer: Plastic Mobile exec

Published: April 24, 2012

SAN DIEGO – A Plastic Mobile executive at the Mobile Shopping Spring Summit said that when it comes to mobile, consumers are setting the bar high and it is important that marketers make sure their mobile efforts are done right, rather than fast.

SMS case study - Baxter Avenue Morgue

Published: December 28, 2011

See how Baxter Avenue Morgue used SMS to build its mobile database.

SMS case study - KSTV

Published: December 13, 2011

SMS case study - See how KSTV used SMS to engage sports enthusiasts and get their feedback on shows.

Mobile advertising case study - Northern Virginia Community College

Published: November 17, 2011

See how Northern Virginia Community College used mobile ads to generate buzz amongst young adults.

Apple’s mobile strategy still missing location data piece

Published: November 1, 2011

While Apple continues to invest in the mobile space, the company is missing the strong location data play that is necessary for monetizing mobile’s built-in location capabilities.