Tag: Pivotal Veracity

Total Results: 14

Unica eyes mobile email market with $18M Pivotal Veracity acquisition

Published: January 14, 2010

Marketing software company Unica Corp. has acquired mobile email specialist Pivotal Veracity for approximately $17.8 million in cash to expand its mobile optimization platform.

How to tailor emails for new mobile platforms

Published: December 29, 2009

By Len Shneyder

Since the launch of the iPhone we have known that not all smartphones are alike: the chasm between cutting edge and old vanguard has become incredibly wide.

How to mobile-optimize holiday email campaigns

Published: December 1, 2009

Consumers are increasingly using their mobile phones to access emails, making it important for marketers to mobile optimize their email campaigns this holiday season.

Pivotal Veracity expands email tracking services to customer level

Published: September 11, 2009

Pivotal Veracity has launched MailboxIQ, giving marketers customer-level tracking of email deliverability across mobile software-based email platforms.

Why email marketers must mobile-optimize their messages

Published: August 20, 2009

Whether marketers can track it or not, they can safely assume that a significant portion of their emails are being read on mobile phones.

Youth and mobile philanthropy in Hollywood

Published: September 26, 2008

By Len Shneyder

Hollywood has a longstanding tradition of celebrity philanthropy. A new campaign and foundation, launched Sept. 15, is tapping the latest mobile technology for nonprofit giving.

Mobile plumbing: The limitless depth of the mobile application well

Published: August 22, 2008

By Len Shneyder

A few days ago I called my landlord and told him my bathroom sink was clogged. The next day he sent our neighborhood handyman, Oscar, to replace a section of pipe and snake the drain.

Pivotal Veracity debuts cross-platform email design guide

Published: August 1, 2008

Email deliverability and optimization service Pivotal Veracity has launched the first online cross-platform email design guide for what works and what doesn't in major email client platforms.

Tips on designing mobile Web sites

Published: July 29, 2008

By Len Shneyder

In a world that is big on standards but short on implementation, I'm going to take a firm stand on what appears to be common oversights in the design of mobile Web sites.

The iPhone factor: To Russia with love

Published: June 13, 2008

By Len Shneyder

The summer is here and I'm on the road. I have a Lonely Planet guide, a digital camera, cargo-conversion pants, sandals, sunglasses, sunscreen, maps, money, a passport - and three iPhones.