Tag: Placecast

Total Results: 22

Mobile will play pivotal role in 2012 political campaigns

Published: January 10, 2012

In the 2008 presidential elections, President Obama’s campaign was applauded by mobile marketers for its use of SMS and mobile Web. But with an increase in consumer adoption and more companies incorporating mobile in the past three years, how will political candidates use the medium in the upcoming 2012 elections?

Apple’s mobile strategy still missing location data piece

Published: November 1, 2011

While Apple continues to invest in the mobile space, the company is missing the strong location data play that is necessary for monetizing mobile’s built-in location capabilities.

Intel acquires Telmap to enhance in-app experiences

Published: October 3, 2011

Intel is acquiring Israel-based mapping and location-based services firm Telmap as it looks to create integrated, uniform experiences across consumer devices.

Is the demand for mobile daily deals over?

Published: September 2, 2011

Consumers have an appetite for daily deals and businesses see the potential, but with the overwhelming amount of companies jumping on the mobile offers bandwagon, relevancy will be the key challenge in keeping the hype afloat.

Tips for putting foursquare and other LBS to marketing use

Published: April 5, 2011

Consumers’ unprecedented need to always be connected and in constant communication with their peers has led to an explosion in location-based services that take advantage of social functionality. Here are some tips on navigating the LBS landscape and targeting consumers on a hyper-local level.

Location-based marketing can increase average order value, frequency, loyalty

Published: March 29, 2011

While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.

White House Black Market drives Black Friday sales with geo-fence mobile marketing

Published: November 30, 2010

Women's retailer White House Black Market is running geo-fence marketing programs that alert opted-in shoppers of specials and store locations when they are located within specific geographic barriers set by the brand.

Starbucks breaks first location-based mobile campaign with major carrier

Published: October 15, 2010

Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and – for the first time – their location.

Has mobile failed in business-to-business marketing?

Published: August 26, 2010

Aside from texting within conferences and the use of applications as repeat-business tools, what has mobile to show for its role in business-to-business marketing?

July 27 webinar: How mobile text alerts and location affect consumer retail behavior

Published: July 2, 2010

How do American Eagle, REI, The North Face and Sonic roll out location-triggered SMS alerts that influence consumer behavior? Register now for the July 27 free webinar with case studies and Harris Interactive research from sponsor Placecast.