Tag: Platform A

Total Results: 10

Mobile ad networks: Who’s No. 1?

Published: August 5, 2009

In June, the active mobile Web audience in the U.S. surpassed 55 million unique visitors, according to Nielsen, and mobile ad networks are touting their ability to reach those eyeballs. So who's No. 1?

AOL lets advertisers run rich media mobile campaigns

Published: April 1, 2009

AOL has announced the first device-agnostic rich media mobile ad format through Third Screen Media, Platform-A's mobile ad-serving platform and network.

Integrated marketing bringing mobile media mainstream: Platform-A

Published: April 1, 2009

LAS VEGAS - Brands are using mobile media as part of complete digital marketing plans for brand development and direct immediate response.

Third Screen Media adds third-party ad tracking

Published: March 24, 2009

Mobile ad network Third Screen Media has implemented third-party 1x1 pixel tracking and image hosting as an option for advertisers running campaigns on the TSM Network.

Mobile improves effectiveness of cross-media advertising: ThinkMobile panel

Published: March 19, 2009

NEW YORK - Adding mobile to the marketing mix improves the effectiveness of cross-media ad campaigns, according to a panel at MediaBistro's ThinkMobile Conference & Expo.

PointRoll expands list of distribution partners

Published: February 13, 2009

PointRoll has expanded its list of distribution partners to include publishers USA Today and ESPN, as well as ad networks Millennial Media and AOL's Platform-A.

T-Mobile taps AOL's Platform-A for billion-impression ad campaign

Published: November 11, 2008

T-Mobile USA tapped AOL's Platform-A for a billion-impression Web advertising campaign during a two-day period, Nov. 10 and 11.

AOL's Platform-A targets "Supermom"demographic

Published: September 24, 2008

Mothers make a large percentage of family purchasing decisions, and they represent a vital demographic for mobile marketers.

AOL's Third Screen Media launches iPhone ad-optimization service

Published: September 4, 2008

Third Screen Media, a mobile ad network that is part of AOL's Platform-A advertising unit, has debuted a new ad-optimization service for the Apple iPhone.

AOL's Platform-A helps publishers monetize ad inventory

Published: August 5, 2008

AOL has launched a mobile third-party ad-serving service through Third Screen Media, Platform-A's mobile ad-serving platform and network.