Tag: Play

Total Results: 119

Subway sponsors mobile game to attract Super Bowl viewers

Published: February 1, 2012

Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.

Research In Motion’s problems multiply

Published: December 19, 2011

Research In Motion said late last week that it expects to launch smartphones powered by its new QNX operating system later in 2012 – several months later than it had previously promised.

RIM PlayBook feels the heat from Kindle Fire

Published: December 5, 2011

Research In Motion’s recent decision to write off $485 million worth of PlayBook tablet inventory points to the influence that Amazon’s Kindle Fire is having on the tablet market.

RIM announces video store as tablet competition gets brutal

Published: September 19, 2011

With second-quarter shipments for the PlayBook lower than expected, Research In Motion is striking back and readying significant enhancements, including the introduction of a video store.

RIM, Irene, Flurry: News briefs

Published: September 6, 2011

News briefs: RIM PlayBook is the latest tablet to see prices slashed; The Weather Channel had 79.7M page views for Irene; App inventory skyrocketing: Flurry.

NFL, MLB players associations embrace mobile as a way to engage fans

Published: July 6, 2011

NFL and Major League Baseball players associations are diving into mobile as a way to engage fans with their favorite athletes via smartphones and tablets.

Opportunities in targeting and engagement to attract new mobile advertisers: report

Published: May 6, 2011

Small publishers dominate the growing mobile advertising market but several trends are helping to attract more and larger brands into the space, according to a new report on mobile advertising from The 451 Group.

Car and Driver, Fortune publish on BlackBerry PlayBook

Published: April 19, 2011

Time Inc.’s Fortune, Hachette Filipacchi Media’s Car and Driver and Kompas, the largest daily newspaper in Indonesia, have all created editions of their respective publications for Research In Motion’s just-released BlackBerry PlayBook tablet.

Research firm NPD Group acquires In-Stat

Published: April 4, 2011

The NPD Group has acquired analyst research company In-Stat to expand its focus on the mobile Internet and digital entertainment industries.

What makes a mobile display ad effective?

Published: March 31, 2011

By Pervez Sikora

Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent.