Tag: PlayBoy

Total Results: 14

Coty partners with Playboy for mobile image recognition campaign

Published: January 19, 2011

Coty Inc. is running an ad campaign in Playboy magazine’s January issue featuring mobile image recognition to promote its Fragrance for Men by Coty Beauty.

Playboy breaks location-based mobile initiative to engage trendsetters

Published: November 11, 2010

Hugh Hefner’s adult entertainment brand Playboy Enterprises has unveiled Playboy Scout, a nightlife application enhanced with location-triggered content delivery.

3Cinteractive to provide credit card mobile transaction service

Published: October 2, 2009

Mobile marketing and technology firm 3Cinteractive has partnered with mobile commerce enabler Billing Revolution to provide credit card transaction processing on mobile phones.

Playboy-sponsored party at SXSW integrates mobile

Published: March 23, 2009

The C3 Presents' 10th Annual Late Night Bash at SXSW, sponsored by Playboy, used mobile to make the event memorable.

Quattro Wireless mobile ad network expands globally

Published: February 6, 2009

Quattro Wireless has expanded its mobile ad network to Western Europe, Australia, New Zealand, South Africa and Asia.

Playboy exec: Original content is king

Published: January 16, 2009

Since launching its first mobile reality series on Dec. 9, Playboy Mobile's "Interns" has been generating tremendous excitement among consumers and media alike.

2008: A year in review

Published: December 30, 2008

Many people would agree that 2008 marks a change in the way information is consumed. The mobile phone is at the forefront of that change, as it has evolved as the most personal device.

Playboy launches first made-for-mobile reality series

Published: December 9, 2008

Playboy Enterprises is launching "Interns," its first multi-digital program developed, shot and produced exclusively for the mobile Web.

Playboy launches mobile campaign for new fragrance line

Published: October 31, 2008

Playboy Enterprises today launches a campaign to promote the entertainment company's entrance into the fragrance market. Guess which medium is at the forefront of the promotion?

Mobile beats Internet in ROI: Study

Published: October 23, 2008

Mobile is measurable and drives return on investment even more than the Internet, according Quattro Wireless, a mobile advertising network.