Tag: Polar Mobile

Total Results: 31

Polar Mobile raises $6M to develop HTML5-based mobile services

Published: January 23, 2012

Polar Mobile has raised $6 million in financing and is using the money to develop a new HTML5 platform called MediaEverywhere.

8 top tech trends for media to watch in 2012

Published: January 20, 2012

By Kunal Gupta

Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?

Orville Redenbacher promotes healthy snacks with mobile banner ads

Published: October 26, 2011

Consumer packaged goods brand Orville Redenbacher is running mobile banner advertisements to promote and educate consumers about its healthy popcorn snacks.

Google tackles app discoverability, repeat usage with new search formats

Published: October 21, 2011

As the mobile application ecosystem continues to grow, it is providing both challenges and opportunities for marketers, something Google wants to address with the introduction of several new mobile search ad formats.

Google cans WAP support on AdMob to pursue app developers

Published: September 7, 2011

By drawing a stronger distinction between AdMob and AdSense, Google hopes to improve the in-app ad experience and build a stronger position with developers.

Nokia accelerates mobile strategy with app rollout

Published: August 18, 2011

Handset manufacturer Nokia is teaming up with Polar Mobile to launch more than 300 applications for its mobile devices over the next year.

Is HTML5 growing faster than expected?

Published: August 5, 2011

With companies such as Twitter, Financial Times and InMobi all recently committing to HTML5, the technology-in-the-making appears to be picking up steam at a faster pace.

NFL, MLB players associations embrace mobile as a way to engage fans

Published: July 6, 2011

NFL and Major League Baseball players associations are diving into mobile as a way to engage fans with their favorite athletes via smartphones and tablets.

Amazon may prevail in Apple "Appstore" suit

Published: June 24, 2011

A judge has said that Amazon will likely be allowed to use the phrase “Appstore.” However, the final decision may have little impact on Apple’s dominance among application marketplaces.

Intel, Polar Mobile partner to expand media tablet app reach

Published: June 22, 2011

Intel is teaming up with Polar Mobile to extend the application platform to tablets and launch a series of apps from publishers such as Conde Nast and Time Inc.