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Tag: Polar Mobile

Total Results: 44

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Google AMP closes some, opens other mobile advertising opportunities
Published: February 26, 2016
While early adopters of Google’s Accelerated Mobile Pages project expect a strong presence in mobile search results – driving reach, consumption and advertising opportunities – initial challenges include page code restrictions and ad tech redundancies.
Native advertising’s strength on mobile drives interest in private markets
Published: September 2, 2014
Amazon’s recent Twitch purchase taken along with other recent moves from the company suggest it is eyeing creating a private market for delivering native ads on mobile to promote its products, media tie-ins and games to a highly engaged, passionate audience.
Canadian publishers eye Windows 8 to bolster reader engagement
Published: April 5, 2013
Ten Canadian publishers including The Toronto Star and Elle Canada have rolled out Windows 8 applications to interact with readers via their smartphones and tablets.
Toronto Star rolls out mobile site to streamline reading experience
Published: February 4, 2013
Canadian newspaper The Toronto Star has launched a mobile site to let consumers stay on top of daily news.
Curation keeps mobile users engaged: Polar Mobile exec
Published: January 17, 2013
NEW YORK – A Polar Mobile executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that publishers need to focus on curation versus creation in order to drive traffic and keep mobile users engaged.
Talksport reaches 12M monthly page views as result of app revamp
Published: October 9, 2012
Sports radio station talksport is bringing in 12 million monthly page views to its application, which is an increase from one million monthly page views six months ago.
When mobile leads your business instead of lagging behind
Published: September 24, 2012
By Marlon Rodrigues

At least 20 percent of the digital traffic is mobile, and some brands are seeing even higher proportions of mobile traffic today.

App sponsorships growing on strong results for brands
Published: July 30, 2012
Sponsoring a mobile application offers brands a more integrated presence than in-app ads, with sponsorships often translating to stronger results. More marketers are eyeing app sponsorships as key part of their mobile marketing strategy, a trend that is likely to continue to grow as consumers increase their use of apps.

Facebook needs to compete with itself to monetize mobile
Published: July 30, 2012
Kunal Gupta

Facebook’s audience from mobile will likely be 70 percent of its total active user base in one year from now as smartphone penetration is accelerating.

Industry advice to new Yahoo CEO Marissa Mayer: Go with mobile-first
Published: July 18, 2012
New Yahoo CEO Marissa Mayer faces a tough challenge in trying to turn around the digital company’s fortunes and is likely to focus on building a stronger mobile presence as one way to accomplish this goal. She has not much choice – or time.
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