Tag: Polaris Wireless
Total Results: 3
- Pinpointing mobile consumer’s location set to dominate business models
- Published: January 27, 2011
- By Bhavin Shah
The ability to precisely locate mobile device users enables site-specific promos and other marketing initiatives of unprecedented contextual relevance. Thus, more users may opt in to get promos.
- Location capabilities provide better targeted mobile advertising
- Published: September 21, 2010
- By Bhavin Shah
Consumers do not want to be flooded with offers that are not pertinent to them from a geo-location standpoint.
- Improving location tech will get more to opt-in
- Published: January 4, 2010
- Polaris Wireless is predicting that for consumers to get more comfortable with location-based services, technical problems will have to be addressed in 2010.
Follow us on Twitter