Tag: Pongr
Total Results: 3
- India’s irony: Mom-and-pop shops control destiny of global brands
- Published: September 22, 2011
- By Jamie Thompson
During a recent trip to India to explore the shopper marketing and mobile landscape, I was initially shocked by how the corporate world responds to the clock.
- How mobile makes traditional marketing more measureable
- Published: July 23, 2010
- Traditional marketing mediums such as print, inserts and direct mail can usually be appealing in terms of creative, but lack a sense of immediacy and do not have an interactive element – until now.
- Rolex taps mobile to make print ad more interactive
- Published: April 23, 2010
- Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
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