Tag: Premium SMS
Total Results: 2
- Verizon lawsuit alleging premium SMS fraud serves as cautionary tale
- Published: March 11, 2011
- If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.
- Increasing mobile content uptake with direct-to-bill charging
- Published: July 25, 2008
- By Fran Heeran
If advertisers and content providers want to take full advantage of the mobile channel, they need a more appropriate payment mechanism than Premium SMS.
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