Tag: Procter Gamble
Total Results: 4
- Agency tips on planning a mobile marketing strategy
- Published: September 18, 2008
- By Tammy Casserly
As smart companies such as Procter & Gamble, Bank of America, Apple, Microsoft and Google move ad dollars to where the consumers are, it’s clear that mobile marketing has hit a tipping point.
- Vignettes from day 1 of the FTC mobile event
- Published: May 7, 2008
- What does Procter & Gamble Co. have to say about mobile? And Jeff Chester, Ogilvy and Isobar? Vignettes.
- P&G taps O4 mobile software for retail sales force
- Published: February 26, 2008
- Consumer packaged goods giant Procter & Gamble Co. picked O4 Corp. for mobile technology to help its retail sales force with field sales efforts.
- A Q&A with the new leader at P&G’s mobile agency
- Published: February 5, 2008
- MediaVest Digital Connections executive Eric Bader was named president and managing director of Brand in Hand Inc., a mobile marketing agency with Procter & Gamble Co. as a key client.
