Tag: Procter and Gamble

Total Results: 26

Vick’s recruits mobile for football-themed brand-building campaign

Published: December 29, 2011

Vick’s Cough, Cold and Flu kicked off its first mobile advertising campaign in mid-December built around banner ads that expand to show a football-themed game when clicked on.

Procter & Gamble's Downy hosts mobile scavenger hunt to promote new product

Published: November 15, 2011

Procter & Gamble fabric softener brand Downy will hold a smartphone-based scavenger hunt in Las Vegas next month to introduce a new product to a young, mobile audience.

Procter & Gamble’s Secret iAd campaign raises awareness on bullying

Published: August 1, 2011

Procter & Gamble’s Secret deodorant is raising awareness about bullying via an interactive “Mean Stinks” iAd campaign.

Procter & Gamble targets on-the-go women with beauty app

Published: June 16, 2011

Procter & Gamble has rolled out a beauty application to help consumers find answers to their hair, skin and beauty problems while on the go.

P&G, GM and Visa break campaigns on Amazon’s new Kindle with Special Offers

Published: April 14, 2011

Procter & Gamble’s Olay, General Motors’ Buick, Visa Inc. and JPMorgan Chase & Co. are the launch sponsors of Amazon.com Inc.’s ad-subsidized Kindle with Special Offers.

LimeLife mobile site a hit with females, prime for girly advertisers

Published: March 1, 2011

Total Beauty Media’s LimeLife Inc. is surpassing the standard for page views and user engagement when it comes to mobile Web sites in the female lifestyle and celebrity news genres.

Procter & Gamble proves mobile advertising is a given

Published: January 21, 2011

Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.

Procter & Gamble’s Pampers lets parents-to-be create registries via bar code scans

Published: December 15, 2010

Procter & Gamble’s Pampers brand has rolled out a multichannel effort to simplify the baby shower and registry process for parents-to-be. The effort spans mobile, online and social media.

Online ad network Kontera enters mobile industry

Published: December 9, 2010

Online ad network Kontera is now offering mobile advertising services to its established client list, which includes top-notch brands such as Ford, Microsoft and Procter & Gamble.

Digitas exec says more than 80pc of clients doing mobile

Published: November 18, 2010

LOS ANGELES – A Digitas executive discussed mobile’s role in today’s purchase and relationship funnel, including the art and science of understanding customer journeys and how to get results at scale during a presentation at the Mobile Marketing Forum.