Tag: Procter and Gamble

Total Results: 29

P&G’s CoverGirl targets women with mobile ads for LashBlast mascara

Published: September 2, 2009

Procter & Gamble’s CoverGirl cosmetics brand is promoting its new LashBlast mascara via a mobile advertising campaign that is running on female-targeted WAP sites.

Procter & Gamble’s Gillette seeks close shave with mobile

Published: May 29, 2009

Procter & Gamble's Gillette razor and blade brand is shaving away traditional marketing by using the iPhone as a means of communicating with its audience of male consumers.

Procter & Gamble’s Charmin brand runs first mobile sponsorship

Published: April 10, 2009

Procter & Gamble Co.'s Charmin, the nation's No. 1 toilet paper brand, debuted its first mobile sponsorship, working with bathroom directory SitOrSquat on its site and mobile applications.

Herbal Essences places mobile at heart of Valentine's Day campaign

Published: February 4, 2009

P&G's Herbal Essences has launched an integrated multi-media campaign using Web, social networking and mobile messaging to provide users with a "Fantasy Hair" experience.

Air2Web launches AirCare SMS customer care program

Published: January 22, 2009

Mobile messaging company Air2Web Inc. has launched AirCare, a new customer care program that uses text messaging as a tool for customer service and support.

Procter & Gamble is savviest mobile marketer: Quattro exec

Published: December 9, 2008

Brands such as Procter & Gamble, Panasonic, Best Buy and Sony have turned to mobile advertising to directly target their demographics, ensuring a more cost-effective means to advertising this year.

Air2Web introduces Contact Capture for mobile marketing data

Published: September 26, 2008

Mobile marketing company Air2Web has launched Contact Capture, the most recent addition to its Mobile Marketing Solution Series.

Mobile marketing is about conversion, says IAB panelist

Published: July 22, 2008

NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.

Air2Web debuts Mobile Marketing Solution Series

Published: April 18, 2008

Air2Web Inc. has officially introduced a suite of packaged mobile marketing services targeting brands, marketers and advertising agencies.