Tag: Proctor and Gamble

Total Results: 5

Coke, BMW, Lufthansa, P&G, Pepsi discuss mobile strategy at MMF Europe: Published: September 16, 2009; By Harald Neidhardt
BERLIN, GERMANY - The Mobile Marketing Association�s Mobile Marketing Forum featured a global brand lineup, proving that mobile is becoming more mainstream in terms of marketing.
Limbo, Brightkite merge location-based mobile social networks: Published: April 9, 2009; Limbo and Brightkite are merging to form the largest mobile location-based social discovery service.
Quattro Wireless gets $10M in funding: Published: March 17, 2009; Mobile ad network Quattro Wireless has raised an additional $10 million in Series C funding -- for a total of $28 million -- to grow and continue developing predictive mobile targeting technology.
Hachette Filipacchi monetizes magazine titles with mobile ads: Published: March 5, 2009; Magazine publisher Hachette Filipacchi Media U.S. is using the mobile channel to monetize seven of its magazine titles.
Publicis Groupe, Yahoo unveil joint mobile advertising initiatives: Published: June 26, 2008; Yahoo Inc. and Publicis Groupe's newly launched VivaKi Nerve Center have formed a partnership to integrate their respective mobile advertising platforms.