Tag: Publicis Groupe
Total Results: 3
- Puma uses mobile to develop presence in China
- Published: October 27, 2008
- To increase Puma’s brand awareness, the sporting goods giant launched a multichannel mobile campaign consisting of a WAP site, in-game advertising, coupons, banners and search.
- Yahoo to sell mobile ad inventory for 3 UK
- Published: July 8, 2008
- Online media company Yahoo has made a deal with 3 UK to exclusively sell banners and sponsored link inventory on the wireless carrier's content portal.
- Publicis Groupe, Yahoo unveil joint mobile advertising initiatives
- Published: June 26, 2008
- Yahoo Inc. and Publicis Groupe’s newly launched VivaKi Nerve Center have formed a partnership to integrate their respective mobile advertising platforms.
