Tag: Publicis Groupe

Total Results: 10

Miller Lite uses mobile to court basketball fans during March Madness

Published: March 10, 2010

MillerCoors has added to its iPhone portfolio with a new application called Tip �n Spin launched to coincide with March Madness and the NCAA basketball tournament.

North Face debuts first LBS campaign for outdoor apparel

Published: February 24, 2010

Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.

Procter & Gamble�s Tampax engages teenage girls on mobile

Published: January 27, 2010

Procter & Gamble is using mobile to strike down young girls� prejudices about tampons and educate them about the benefits of its Tampax brand.

P&G�s Tide interacts with consumers via mobile

Published: November 13, 2009

Procter & Gamble�s Tide brand has launched Stain Brain, an application for iPhone and iPod touch that consumers can use to find and share ways to remove stains at home and on the go.

Mobile CEOs explore five pillars of advertising success: Mobile Ad Summit

Published: September 23, 2009

NEW YORK � The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.

Relevance is key to mobile advertising: ThinkMobile panelist

Published: March 19, 2009

NEW YORK - What are the elements of an effective mobile campaign? What should brands be doing to expand their reach into the mobile channel?

Publicis to work with Mobile Discovery

Published: December 4, 2008

Publicis Groupe has struck an alliance with Mobile Discovery for technology that connects offline advertising with mobile.

Puma uses mobile to develop presence in China

Published: October 27, 2008

To increase Puma's brand awareness, the sporting goods giant launched a multichannel mobile campaign consisting of a WAP site, in-game advertising, coupons, banners and search.

Yahoo to sell mobile ad inventory for 3 UK

Published: July 8, 2008

Online media company Yahoo has made a deal with 3 UK to exclusively sell banners and sponsored link inventory on the wireless carrier's content portal.

Publicis Groupe, Yahoo unveil joint mobile advertising initiatives

Published: June 26, 2008

Yahoo Inc. and Publicis Groupe's newly launched VivaKi Nerve Center have formed a partnership to integrate their respective mobile advertising platforms.