Tag: Puma

Total Results: 8

Sports brands help increase global mobile advertising: study

Published: July 12, 2010

Sports brands such as adidas and Puma invested in mobile marketing during the World Cup and helped increase global mobile advertising.

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Published: July 6, 2010

The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup.

Discovery Channel debuts ad-supported mobile-video app

Published: August 18, 2009

The Discovery Channel has debuted an ad-supported application for Apple's iPhone, providing consumers wih new videos, daily news, quizzes, photos and TV schedules.

Puma enlists mobile help for grueling sailing race

Published: April 17, 2009

Sportswear brand Puma is using mobile to keep sailing fans updated about the Puma Ocean Racing Team.

GE taps Syrup for sponsorship of TED Conference

Published: February 19, 2009

Agencies Starring Stockholm and Syrup New York have merged to form a boutique agency named Syrup. It powered GE's sponsorship of the recent TED Conference.

Puma uses mobile to develop presence in China

Published: October 27, 2008

To increase Puma's brand awareness, the sporting goods giant launched a multichannel mobile campaign consisting of a WAP site, in-game advertising, coupons, banners and search.

Puma kicks off mobile effort for soccer in 13 world markets

Published: June 12, 2008

Sportswear maker Puma launched a mobile initiative in 13 different world markets to promote its "Together Everywhere" program for soccer enthusiasts.

Puma mobile video ad boosts awareness for soccer shoe

Published: May 23, 2008

A Puma mobile video ad campaign promoting the sportswear maker's soccer shoe increased awareness of the Puma V1.08 product.