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Tag: Push notifications

Total Results: 41

   Displaying: 1 - 10

Effective strategies to increase push notification opt-ins
Published: January 5, 2017
By Jonathan Levey

Since they are never trapped in spam filters, app publishers use push notifications to speak directly to the users.

Reach the unreachable with browser push notifications and emails
Published: December 6, 2016
By Shiju Mathew

Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

3 tips for sending push notifications from native apps
Published: September 16, 2016
By Naren Madan

The general consensus among marketers is that push notifications could soon go down the email route in terms of intricacy.

Getting rich push notifications right in Apple’s iOS 10
Published: September 15, 2016
By Guy Horrocks

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

Hilton injects spontaneity into guests’ stays via beacon-enabled mobile guides
Published: September 7, 2016
Hilton is enabling its hotel guests to receive insider tips on resort amenities, places of interest and various activities by leveraging a new in-application Fun Finder travel guide, which uses Wi-Fi, GPS technology and beacons to provide on-site recommendations based on users’ preferences.
How MapQuest spurred user profile completion with in-app push notifications
Published: August 29, 2016
MapQuest leveraged segmentation to incite its application users to add their home and work addresses into their profiles – which typically results in more engagement and brand loyalty – resulting in targeted users being 1000 percent more likely to take action upon receiving a push notification.
Allrecipes provides contextual content through beacons at grocery stores
Published: June 8, 2016
Meredith’s online recipe hub Allrecipes is using beacons to target shoppers at Marc’s grocery stores with recipe ideas at a time when they are likely to be interested in the content.
Personalizing push notifications can increase open rates up to 800pc: report
Published: May 20, 2016
Marketers who blast out push notifications are missing out on an opportunity to encourage engagement, with personalized notifications driving significantly higher results across the 1.5 billion messages analyzed for a new report from Leanplum.
Beacon-equipped salons to target women during errand downtime
Published: March 31, 2016
Beacon messaging is arriving at a number of nail salons thanks to beauty network Gloss Media, allowing brands to target customers with notifications on several applications while they are running errands.
Esurance embraces mobile-based transactional messages to enhance customer service
Published: March 31, 2016
Esurance is using transactional mobile messaging to provide a better customer experience as smartphone-savvy consumers increasingly expect service-based alerts.
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