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Tag: Push notifications


Total Results: 14

   Displaying: 1 - 10

Oscar Mayer taps iBeacons, geo-targeting to boost shopper marketing
Published: April 8, 2014
Mobile is giving the shopper marketing program for Kraft Foods’ Oscar Mayer Deli Fresh brand a boost via geo-targeting, in-store ads and iBeacon-delivered mobile alerts as part of a campaign to support several new Deli Fresh flavors.

Google ordered to pay $85M in patent suit about push notifications
Published: March 24, 2014
A jury wants Google to pay $85 million in damages to SimpleAir in an ongoing case that points to the increasingly important role of push notifications for mobile.

How Facebook, Spotify and CNN are getting push messaging wrong: report
Published: October 9, 2013
With the continued popularity of mobile applications, marketers are increasingly leveraging in-app push notifications to drive user engagement. However, many marketers still make basic mistakes when it comes to push messaging and risk important customer relationships, according to new research.
IBM’s Xtify deal lays groundwork for bigger omnichannel platform play
Published: October 4, 2013
IBM’s Xtify acquisition sets the stage for a broader platform addressing mobile engagements along the entire path to purchase and potentially threatens the relevancy of standalone push notification providers.

Marketers favor in-app messages over push notifications for contextual content
Published: August 19, 2013
Push notifications and in-app messaging go hand-in-hand together, but it seems some marketers are relying more heavily on in-app messages these days to tackle some of the limitations from push notifications.
Amazon’s push notification service needs more than low-ball pricing
Published: August 15, 2013
Amazon said this week that it is adding push notifications to its Web services for developers, reflecting the significant growth in the mobile application market and related services.

4 use cases for personalized push notifications
Published: August 13, 2013
By Mickael Bentz

There are four different use cases for personalized push notifications, each offering a unique opportunity to reach consumers in real-time via their mobile devices.

Rip Curl drives 23pc increase in app opens with rich media push notifications
Published: July 15, 2013
Surfing apparel manufacturer and retailer Rip Curl drove a 23 percent increase in app opens by incorporating rich media push notifications.

Marketers overwhelmed by mobile messaging options
Published: May 6, 2013
Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.

Are push notifications abusing their welcome?
Published: February 15, 2013
Push notifications help marketers reach consumers with relevant and timely messages. Although the technology can be a powerful customer engagement tool, some feel it has the potential to be more cloying than beneficial.
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