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Tag: Push notifications


Total Results: 27

   Displaying: 1 - 10

55pc of millennials find messaging app notifications most useful: report
Published: August 19, 2015
With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.
Redbox’s push notifications account for 20pc of opt-ins
Published: August 11, 2015
Movie rental service Redbox has introduced a multitude of notifications through its mobile application to better engage users, with push notifications accounting for 20 percent of its Text Club opt-ins during the first quarter of 2015.
Marketers size up in-app messaging to retain and monetize customers
Published: July 24, 2015
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
Best-practice tips for push notifications
Published: April 7, 2015
By Stephanie Trunzo

How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?

How Apple’s iOS 8 changes the game for brands and retailers
Published: February 9, 2015
By Greg Weinger

Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.

Wearables set to expand influence of push notifications: Mindshare exec
Published: January 16, 2015
NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the rise in popularity of wearables creates an opportunity for marketers to send targeted and informative push notifications that will form loyal users.
Integrated mobile messaging makes gains, but is it enough?
Published: January 6, 2015
While mobile messaging often presents challenges for marketers interested in developing integrated experiences, this could be changing in 2015 as new options begin to emerge.
8 ways that iOS 8 will change mobile engagement
Published: September 11, 2014
By Brent Hieggelke

Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.

A+E Networks sees 200pc increase in push notification engagement with targeting
Published: September 3, 2014
Media company A+E has been testing targeted push notifications for a number of its mobile applications and has seen a 200 percent increase in user engagement with the messages as a result.
How does push compare to email?
Published: August 22, 2014
By Adam Marchick

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

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