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Tag: Push notifications


Total Results: 35

   Displaying: 1 - 10

Allrecipes provides contextual content through beacons at grocery stores
Published: June 8, 2016
Meredith’s online recipe hub Allrecipes is using beacons to target shoppers at Marc’s grocery stores with recipe ideas at a time when they are likely to be interested in the content.
Personalizing push notifications can increase open rates up to 800pc: report
Published: May 20, 2016
Marketers who blast out push notifications are missing out on an opportunity to encourage engagement, with personalized notifications driving significantly higher results across the 1.5 billion messages analyzed for a new report from Leanplum.
Beacon-equipped salons to target women during errand downtime
Published: March 31, 2016
Beacon messaging is arriving at a number of nail salons thanks to beauty network Gloss Media, allowing brands to target customers with notifications on several applications while they are running errands.
Esurance embraces mobile-based transactional messages to enhance customer service
Published: March 31, 2016
Esurance is using transactional mobile messaging to provide a better customer experience as smartphone-savvy consumers increasingly expect service-based alerts.
Sending push notifications after dinner a significant missed opportunity: report
Published: March 3, 2016
While push notifications are an important way for mobile marketers to drive engagement, 63 percent worldwide are sending messages at the wrong time of day, according to a new report from Leanplum.
GameStop exec: Magic number of push notifications is two per visit
Published: January 20, 2016
NEW YORK – A GameStop executive at the NRF 105th Annual Convention & Expo explained how the retailer values sensors versus GPS technology for in-store activations and limits outreach to two notifications for a more relevant experience with fewer service availability issues.
Better push notifications needed as messaging becomes fundamental to connected devices: Forrester
Published: September 23, 2015
With push notifications and in-app messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.
Hidden Valley leaps into beacon marketing for in-store meal inspiration
Published: September 8, 2015
In its first foray into proximity marketing, Clorox has launched a mobile-focused fall campaign for its Hidden Valley Ranch and Soy Vay brands that seeks to engage shoppers with quick tips – or hacks – for dinnertime.
55pc of millennials find messaging app notifications most useful: report
Published: August 19, 2015
With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.
Redbox’s push notifications account for 20pc of opt-ins
Published: August 11, 2015
Movie rental service Redbox has introduced a multitude of notifications through its mobile application to better engage users, with push notifications accounting for 20 percent of its Text Club opt-ins during the first quarter of 2015.
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