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Tag: QR codes


Total Results: 154

   Displaying: 1 - 10

Scannable print ads make resurgence as mobile users eschew QR codes
Published: August 13, 2015
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary shopping methods.
Wallflower Jeans brings YouTube to bricks-and-mortar stores for back-to-school promotion
Published: July 27, 2015
Juniors brand Wallflower Jeans is integrating QR codes, YouTube celebrities and video with in-store experiences in a unique back-to-school campaign to connect with teen girls.
Heinz’ once-and-done approach to QR codes backfires
Published: June 19, 2015
Consumer packaged goods brand Heinz is recovering from some bad publicity over a QR code from an old campaign that now links to a porn site, underscoring how critical it is for marketers to provide ongoing support for mobile programs.
Antwerp becomes smart city as QR codes offer info to travelers
Published: December 5, 2014
The Belgian city of Antwerp is poised to lead the pack of “smart” cities as it leverages public QR codes posted in shops and stations to disperse travel information to smartphone users.
Sephora, Walmart turn QR code scans into targeted mobile messaging
Published: October 6, 2014
Brands such as Sephora, Walmart, Home Depot and Tiger Direct are predicting smartphone users’ responsiveness to specific offers based on the QR codes they have previously scanned.
Why McDonald’s still bets on QR codes for mobile activations at scale
Published: August 28, 2014
McDonald’s continues to see extensive reach through the use of QR codes on its products, leading to the company's use of the technology for a campaign in partnership with the National Football League offering exclusive video content when consumers scan the codes found on medium-sized beverages and fries.
Beverage brands boost QR codes with social media and incentives
Published: May 16, 2014
Beverage brands such as C. Mondavi & Family, Butcher’s Brewing and a leading whiskey brand are boosting their on-pack QR codes with customized content, incentives, social media integrations and ecommerce.

QR codes may not be the best choice for anti-piracy
Published: October 15, 2013
A number of brands including Pernod Ricard have looked to QR codes to fight counterfeit threats, but while mobile bar codes are a good start, they may not be the best technology for the job.
Mellow Mushroom campaign rakes in 84pc of registrations via SMS
Published: August 23, 2013
Pizza chain Mellow Mushroom has launched a campaign that includes QR codes and SMS to spur registrations for a sweepstakes, with the initial results pointing to mobile as a primary way that consumers choose to sign up.
QSRs' appetite for QR codes shows no signs of waning
Published: July 29, 2013
Even though the newer-technology augmented reality is also up-and-coming, quick-service restaurants such as McDonald’s, Taco Bell and Wendy’s are sticking with mobile bar codes to add shelf life to their packaging.

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