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Tag: QR codes


Total Results: 77

   Displaying: 1 - 10

Lucky: Magazine readers open to scanning QR codes
Published: February 9, 2012
Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.
Maurices mobilizes band search contest with QR codes
Published: February 8, 2012
Young women’s fashion retailer Maurices is using QR codes as part of a nationwide band search contest to make it easy for customers to vote for their favorite band.
Esquire enhances editorial content with mobile bar codes
Published: February 3, 2012
Hearst Corp.’s Esquire magazine has tapped mobile bar codes to bring the cover of its February issue to life.
Bath & Body Works taps mobile to strengthen social media strategy
Published: January 31, 2012
Personal care retailer Bath & Body Works is using mobile bar codes to strengthen its social media strategy.
Advertisers drive 617 percent jump in magazine 2D bar codes: Nellymoser
Published: January 26, 2012
The number of 2D bar codes appearing in magazine advertising rose 617 percent last year while the use of these codes for editorial purposes was flat, according to a new report from Nellymoser.
Kraft slices up 360-degree marketing campaign with QR codes
Published: January 25, 2012
Kraft is rolling out a QR code initiative as part of a multichannel marketing campaign that promotes the company’s line of cheeses.
Chili's continues mobile bar code push with scannable menus
Published: January 25, 2012
Chili’s Grill & Bar is continuing to make mobile bar codes a core part of its marketing strategy by placing them on menus to advertise new products.
Starbucks promotes coffee blend via QR codes
Published: January 23, 2012
Starbucks is letting coffee lovers find their favorite roast via a new campaign that incorporates mobile bar codes.
Macy’s mobile spend up 70pc: FirstLook keynote
Published: January 20, 2012
NEW YORK – A Macy’s executive at the Mobile FirstLook: Strategy 2012 conference said that the company has increased its mobile spend by 70 percent. So where is the retail giant placing its mobile dollars?
SMS, QR codes and mobile video get vote of confidence
Published: January 17, 2012
SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.