Tag: QR codes

Total Results: 138

Taxi network leverages NFC, QR codes to make video brand engagements interactive

Published: May 15, 2013

Taxi riders in New York, San Francisco and other cities will soon be able to use their smartphones to engage with brand content appearing on video screens inside the cabs using either NFC or QR code technology.

QR codes’ role in product research is minimal: report

Published: May 7, 2013

While consumers are embracing a number of online research tools as they consider purchases, many do not consider QR codes to be a valuable piece of the equation now or in the future, according to a new report from Radius Global Market Research.

Are QR codes losing their magnetism?

Published: April 25, 2013

Even though QR codes still represent the majority of print-to-mobile activations in print and retail, brands and publishers are not clamoring to use the technology like they once did.

Samuel Adams leverages QR codes to raise awareness of SMB microloan program

Published: April 25, 2013

Samuel Adams is placing QR codes on posters in bars to support a microloan program for small business owners by making it easy for mobile users to find out more about the initiative.

Augmented reality drives 10pc of print magazine mobile activations: report

Published: April 15, 2013

The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.

QR codes: The key to loyalty and payments?

Published: March 22, 2013

By Matthew Talbot

There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.

Disney relies on QR codes to anchor film promotion

Published: March 6, 2013

Disney and Cargill are using mobile bar codes to entice consumers to buy the new “Wreck-It Ralph” Blu-ray combo pack.

The missing link in QR code and Facebook marketing

Published: March 6, 2013

By Dale Rennie

Without a means of bridging the divide between QR codes and social media, marketers will not reach their true target audience.

Taco Bell, ESPN see more than 225K QR code scans for recent mobile campaign

Published: February 21, 2013

Taco Bell and ESPN saw big success for a recent QR code-only campaign the companies ran for the Bowl Championship Series college football games.

Nestlé puts QR codes at center of global effort to provide nutritional information

Published: February 5, 2013

Nestlé has launched a global initiative leveraging QR codes on the packaging for its numerous brands to provide consumers with instant access to pertinent information about an item, including its nutritional profile.