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Tag: QR codes


Total Results: 150

   Displaying: 1 - 10

Sephora, Walmart turn QR code scans into targeted mobile messaging
Published: October 6, 2014
Brands such as Sephora, Walmart, Home Depot and Tiger Direct are predicting smartphone users’ responsiveness to specific offers based on the QR codes they have previously scanned.
Why McDonald’s still bets on QR codes for mobile activations at scale
Published: August 28, 2014
McDonald’s continues to see extensive reach through the use of QR codes on its products, leading to the company's use of the technology for a campaign in partnership with the National Football League offering exclusive video content when consumers scan the codes found on medium-sized beverages and fries.
Beverage brands boost QR codes with social media and incentives
Published: May 16, 2014
Beverage brands such as C. Mondavi & Family, Butcher’s Brewing and a leading whiskey brand are boosting their on-pack QR codes with customized content, incentives, social media integrations and ecommerce.

QR codes may not be the best choice for anti-piracy
Published: October 15, 2013
A number of brands including Pernod Ricard have looked to QR codes to fight counterfeit threats, but while mobile bar codes are a good start, they may not be the best technology for the job.
Mellow Mushroom campaign rakes in 84pc of registrations via SMS
Published: August 23, 2013
Pizza chain Mellow Mushroom has launched a campaign that includes QR codes and SMS to spur registrations for a sweepstakes, with the initial results pointing to mobile as a primary way that consumers choose to sign up.
QSRs' appetite for QR codes shows no signs of waning
Published: July 29, 2013
Even though the newer-technology augmented reality is also up-and-coming, quick-service restaurants such as McDonald’s, Taco Bell and Wendy’s are sticking with mobile bar codes to add shelf life to their packaging.

Red Bull elevates mobile strategy with retail promotion using SMS, QR codes, gaming
Published: July 23, 2013
Red Bull’s mobile strategy flies to new heights with an on-pack promotion that leverages SMS, QR codes and a mobile game to drive entries for a homemade flying machine competition.

Bermuda Department of Tourism packages deals via QR codes
Published: July 23, 2013
The Bermuda Department of Tourism is placing QR codes on its print ads to give users more information about the island and drive tourism.
Danone links QR codes with loyalty program to drive savings
Published: July 10, 2013
Danone yogurt is linking QR codes with its loyalty program in Spain, enabling customers to scan the 2D bar code appearing on its products with their smartphones as a way to earn points.
All bar code readers are not created equal
Published: June 5, 2013
By Laura Marriott

What most QR readers are missing is consumer preference to simply read the code quickly, reliably and effortlessly each and every time.