Tag: QR codes

Total Results: 77

Lucky: Magazine readers open to scanning QR codes

Published: February 9, 2012

Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.

Maurices mobilizes band search contest with QR codes

Published: February 8, 2012

Young women’s fashion retailer Maurices is using QR codes as part of a nationwide band search contest to make it easy for customers to vote for their favorite band.

Esquire enhances editorial content with mobile bar codes

Published: February 3, 2012

Hearst Corp.’s Esquire magazine has tapped mobile bar codes to bring the cover of its February issue to life.

Bath & Body Works taps mobile to strengthen social media strategy

Published: January 31, 2012

Personal care retailer Bath & Body Works is using mobile bar codes to strengthen its social media strategy.

Advertisers drive 617 percent jump in magazine 2D bar codes: Nellymoser

Published: January 26, 2012

The number of 2D bar codes appearing in magazine advertising rose 617 percent last year while the use of these codes for editorial purposes was flat, according to a new report from Nellymoser.

Kraft slices up 360-degree marketing campaign with QR codes

Published: January 25, 2012

Kraft is rolling out a QR code initiative as part of a multichannel marketing campaign that promotes the company’s line of cheeses.

Chili's continues mobile bar code push with scannable menus

Published: January 25, 2012

Chili’s Grill & Bar is continuing to make mobile bar codes a core part of its marketing strategy by placing them on menus to advertise new products.

Starbucks promotes coffee blend via QR codes

Published: January 23, 2012

Starbucks is letting coffee lovers find their favorite roast via a new campaign that incorporates mobile bar codes.

Macy’s mobile spend up 70pc: FirstLook keynote

Published: January 20, 2012

NEW YORK – A Macy’s executive at the Mobile FirstLook: Strategy 2012 conference said that the company has increased its mobile spend by 70 percent. So where is the retail giant placing its mobile dollars?

SMS, QR codes and mobile video get vote of confidence

Published: January 17, 2012

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.