Tag: QR codes

Total Results: 99

Mandee increases brand awareness via mobile bar code campaign

Published: June 1, 2011

Junior retailer Mandee is using mobile bar codes to engage consumers and have them participate in its ongoing campaign.

Sasquatch Music Festival, RedLaser promote event via QR code-scanning mobile app

Published: May 27, 2011

Sasquatch Music Festival has partnered with RedLaser to engage music lovers, connect them with their favorite artists and let them compete for prizes via a mobile bar code-scanning application.

Next wave of mobile marketing: NFC, QR codes and location-based technology

Published: May 26, 2011

By Hamilton Chan

While there is room for new technology to transform how brands can reach consumers, competing markets and inherent weaknesses within each offering could hinder mainstream adoption.

Sun-Maid partners with DreamWorks' Kung Fu panda for QR code campaign

Published: May 19, 2011

Packaged goods marketer Sun-Maid recently launched an on-pack QR code promotion with DreamWorks for the new movie, Kung Fu Panda, marking its entry into the mobile space.

QR code scanning increases by 4,549pc: study

Published: May 11, 2011

Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study.

Capilano Mall uses QR codes to drive traffic to microsite

Published: May 9, 2011

Capilano Mall is using QR codes to let shoppers participate in the mall's "Be Our Energy Star" contest.

Audi A7 Times Square billboard engages pedestrians via mobile

Published: April 19, 2011

Audi of America is launching its new A7 model with an interactive billboard in Times Square that is supported by mobile elements such as a mobile site, foursquare, QR codes and SMS.

Rayovac exec: Social and mobile transforming advertising

Published: April 5, 2011

Spectrum Brands and its batteries brand Rayovac are increasingly turning to mobile and social media, channels that are transforming the face of advertising.

Is there a point to QR codes in an SMS-dependent society?

Published: March 17, 2011

QR codes are increasingly incorporated into existing branded marketing collateral to increase engagement. But, adding an SMS call to action to media can also connect consumers to richer experiences, so is there really a need for QR codes?

Target implements QR codes in print ads to engage readers

Published: February 25, 2011

Retail giant Target is the latest in a string of brands turning to mobile bar codes to help provide customers with a more interactive experience by embedding them in advertisements within national publications.