Tag: Qualcomm Labs

Total Results: 2

Paramount Star Trek app enables second-screen experiences during Super Bowl

Published: January 11, 2013

The latest "Star Trek" movie is getting its own mobile application months before the film will be released, complete with features such as location-based services, special offers and a second-screen viewing experience during the upcoming Super Bowl game.

Are brands delivering on promise of contextually relevant mobile experiences?

Published: December 18, 2012

The ability to deliver contextually relevant experiences is one of mobile’s big promises for marketers. While many experiences have not lived up to these promises, there are signs that 2013 could see a significant jump forward.