Tag: Quattro Wireless

Total Results: 76

Why did Apple buy Quattro in the first place?

Published: August 20, 2010

Apple’s decision to phase out cross-platform mobile ad network Quattro Wireless to focus on iAd provides an opening to competing players. My, how generous.

Apple’s moves in mobile advertising generate new antitrust complaint

Published: August 12, 2010

By Jeffrey Neuburger

One question the regulators will likely assess is whether Apple has run afoul of the Sherman Antitrust Act, which prohibits monopolies that restrict competition.

Where are all the iAd campaigns?

Published: July 23, 2010

Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.

Apple trying to corner market on location-based advertising?

Published: June 24, 2010

Apple’s recent decision to revise its iOS4 privacy policy so it can begin collecting user location data proves that Steve Jobs does plan on making money on mobile advertising after all.

Mobile ad companies ramp up platforms to compete with Google, Apple iAd

Published: June 4, 2010

Mobile companies from mobile marketing specialists to mobile ad networks are enhancing their offerings in a bid to compete with giants Google and Apple.

All eyes now on Microsoft: which ad network will it be?

Published: May 24, 2010

With AdMob and Quattro Wireless off the market, the remaining independent ad networks are now left to woo the only major online player with serious aspirations in mobile. Make that call to Microsoft.

Is Apple’s iAd a threat to competing mobile ad networks?

Published: April 7, 2010

Apple is piggybacking on the hype surrounding the iPad and the new iPhone operating system to launch the iAd mobile ad network. But will this rumored launch move the needle for mobile advertising?

CPG brands engaged in mobile apps race: eMarketer

Published: March 31, 2010

According to eMarketer, there will be a projected 242 million mobile users in the U.S. by year-end, helping to spur the mobile applications race between consumer packaged goods brands.

Apple blocks location-based in-app advertising

Published: February 18, 2010

Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramifications for the mobile advertising industry as a whole.

Orbit app breaks Top 100 in App Store via mobile advertising

Published: January 20, 2010

An advertising campaign for the Orbit Social Phone Book succeeded in getting the application into the Top 75 slot in the Apple App Store in under two weeks.