Tag: Que

Total Results: 54

Philips Healthcare generates 4,000 downloads of iPad app

Published: February 10, 2012

Philips Healthcare is aiming to educate consumers on how to perform CPR via an iPad application that has been downloaded approximately 4,000 times.

Hearst Television ramps up mobile strategy with PolitiFact partnership

Published: January 5, 2012

Hearst Television is making mobile a priority for election season by partnering with online publication PolitiFact to increase the amount of political coverage on the broadcaster’s mobile Web sites and a political season-themed application.

Ad:tech attendees claim mobile taking up more of brands' marketing budgets

Published: November 14, 2011

NEW YORK – Attendees at ad:tech agreed that unlike past years, brands and marketers have finally embraced mobile and are continually adding it to their marketing mix.

Nokia cuts 3,500 more jobs as its OEM role continues to evolve

Published: September 30, 2011

A new round of consolidations and layoffs were announced by Nokia this week as the company faces growing competition on the smartphone front.

Has Nokia missed the window of opportunity with smartphones?

Published: July 22, 2011

Finnish handset manufacturer Nokia reported a 7 percent drop in overall revenues and a 20 percent decline from devices and services as sales of its mobile phones took a dive.

Is BlackBerry turning into the Nokia of North America?

Published: July 5, 2011

With revenues down and layoffs in the works, Research In Motion is struggling to find a strategy that will stop the losses.

Broadcast groups push for local advertising via mobile

Published: June 21, 2011

NEW YORK – Executives from local broadcasting networks at the 2011 Mobile Marketing Forum said that television networks are incorporating mobile as an extension of on-air content, as well as using it with advertisers to interact with consumers.

SMS case study - Viquest Wellness Center

Published: March 11, 2011

See how Viquest Wellness Center increased gym memberships via an SMS campaign.

Tanqueray Gin bolsters drink sales via in-app sponsorship

Published: March 9, 2011

Tanqueray Gin has partnered with Zagat to sponsor its iPhone application and let consumers get access to top select establishments serving the company’s gin.

Nissan builds marketing database for Quest model via iAd platform

Published: March 1, 2011

Nissan is running its second iAd campaign, promoting a new car model this time around via rich-media advertising that offers interactivity.