Tag: Que

Total Results: 54

Middle Brother promotes tour, streams debut album via iPhone app

Published: February 28, 2011

Indie band Middle Brother is taking the use of mobile to a new level by letting users stream their entire debut album – before it even releases – for free through its iPhone app.

Nokia/Microsoft deal is make-or-break mobile play: analyst

Published: February 14, 2011

A leading analyst is questioning whether the synergy between Microsoft and Nokia will mean success for both players in the mobile ecosystem.

Land Rover claims 50pc engagement rate for The Daily iPad ad campaign

Published: February 10, 2011

Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.

Where do Google AdMob’s 2B daily ad requests come from?

Published: January 25, 2011

The AdMob mobile advertising network has seen explosive growth in the last year with more than 2 billion ad requests daily from various parts of the world.

Ritz Camera tests new location-based ad platform to drive foot traffic

Published: December 16, 2010

Brands such as Ritz and Wolf Camera, Gap, Clinique, Hewlett-Packard and Groupon have partnered with JiWire to run location-targeted advertising campaigns.

Rhythm NewMedia bags $10M to fuel growth of mobile video advertising

Published: November 15, 2010

Rhythm NewMedia has completed its third-round of financing, totaling $10 million, to accelerate the growth of brand advertising through mobile video.

Susan G. Komen for the Cure encourages involvement in the cause via mobile

Published: November 3, 2010

Millions of Susan G. Komen for the Cure followers can keep up with the latest news on breast cancer with the launch of a mobile Web site.

Integrate mobile into existing marketing efforts: panelist

Published: September 29, 2010

NEW YORK – For mobile to be really powerful, it needs to be integrated into the multichannel mix, complementing traditional marketing channels, according to a panelist at the Mobile Ad Summit.

Mobile phone ranked most used electronic device: Forrester

Published: September 23, 2010

Forrester’s largest annual survey of Americans’ technology adoption finds that 73 percent of the 37,000 respondents claim the mobile phone is the electronic device they use the most.

Vail Resorts app blends RFID, social media for engagement

Published: September 13, 2010

Vail Resorts unveiled EpicMix, an app targeting skiers and snowboarders at its five mountain resorts—Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.