Tag: Que

Total Results: 54

Nissan exec dishes on iAd launch campaign

Published: August 6, 2010

A Nissan executive discussed his company’s ongoing iAd campaigns geared to drive awareness of its new automotive models among Apple’s desirable demographics.

AT&T tiered-pricing model creates marketing opportunities, challenges: Strategy Analytics

Published: June 28, 2010

AT&T’s decision to use tiered pricing for mobile data plans will create fresh opportunities for mobile marketers, according to a Strategy Analytics report.

Clinique print advertising exposes mobile program to critical mass

Published: June 24, 2010

Cosmetics giant Clinique used mobile to activate its print campaign within Bon-Ton Stores-owned Bergner’s weekly circular.

World Cup stars, carriers back 1GOAL mobile campaign to support education

Published: May 19, 2010

The GSMA, carriers, pop stars and royalty are getting behind 1GOAL: Education for All, the FIFA-backed legacy project for the 2010 World Cup that features a worldwide mobile campaign.

HBO taps SMS to build database during Mayweather-Marquez fight

Published: May 7, 2010

HBO used SMS to drive awareness and pay-per-view purchases of a recent Mayweather-Marquez boxing match and to generate opt-ins for its own mobile VIP club.

The Hartford introduces iPhone app for auto claims

Published: May 5, 2010

The Hartford Financial Services Group has debuted an iPhone application that provides tools to help drivers after auto accidents.

Apple blockades Flash – what now?

Published: April 15, 2010

By Dominique Jodoin

The reality is that Apple simply does not want developers to have an alternative platform for developing applications for the iPhone and iPad.

Search engine optimization is killer app for mobile

Published: March 18, 2010

By Jacques Hart

Here is the little secret that Google and Bing want to keep quiet: organic search engine presence is platform-agnostic.

NBC Universal’s Telemundo unveils first local Spanish TV apps

Published: February 25, 2010

NBC Universal’s Telemundo Television Station Group, a producer of Hispanic content in the U.S., has launched a group of iPhone applications for local Spanish-language TV stations.

Dairy Queen makes store locator core of mobile strategy

Published: January 25, 2010

Fueled by growth in traffic from WAP site users, burger-to-shakes restaurant chain Dairy Queen has further extended its mobile reach through the launch of an application for Apple’s iPhone.