Tag: Queen

Total Results: 16

Dairy Queen, Kraft celebrate milestone via location-based mobile campaign

Published: May 3, 2012

Dairy Queen has partnered with Kraft to roll out a mobile location-based and social media-driven contest that helps celebrate Oreo’s 100th birthday.

Mobile media spend to increase 85pc in 2012: study

Published: April 23, 2012

Although mobile media spend is expected to reach $11.6 billion in 2012, it still represents a fraction of consumer spend, according to a new study from Strategy Analytics.

Nokia cuts 3,500 more jobs as its OEM role continues to evolve

Published: September 30, 2011

A new round of consolidations and layoffs were announced by Nokia this week as the company faces growing competition on the smartphone front.

Has Nokia missed the window of opportunity with smartphones?

Published: July 22, 2011

Finnish handset manufacturer Nokia reported a 7 percent drop in overall revenues and a 20 percent decline from devices and services as sales of its mobile phones took a dive.

Is BlackBerry turning into the Nokia of North America?

Published: July 5, 2011

With revenues down and layoffs in the works, Research In Motion is struggling to find a strategy that will stop the losses.

Nokia/Microsoft deal is make-or-break mobile play: analyst

Published: February 14, 2011

A leading analyst is questioning whether the synergy between Microsoft and Nokia will mean success for both players in the mobile ecosystem.

AT&T tiered-pricing model creates marketing opportunities, challenges: Strategy Analytics

Published: June 28, 2010

AT&T’s decision to use tiered pricing for mobile data plans will create fresh opportunities for mobile marketers, according to a Strategy Analytics report.

World Cup stars, carriers back 1GOAL mobile campaign to support education

Published: May 19, 2010

The GSMA, carriers, pop stars and royalty are getting behind 1GOAL: Education for All, the FIFA-backed legacy project for the 2010 World Cup that features a worldwide mobile campaign.

Dairy Queen makes store locator core of mobile strategy

Published: January 25, 2010

Fueled by growth in traffic from WAP site users, burger-to-shakes restaurant chain Dairy Queen has further extended its mobile reach through the launch of an application for Apple’s iPhone.

Disney rolls out paid Muppets app

Published: December 18, 2009

Disney Interactive Studios has launched the latest addition to its slate of applications, The Muppets Animal Drummer for the iPhone and iPod touch.