Tag: REI

Total Results: 28

Lego builds mobile presence with educational iPad app

Published: January 6, 2012

Toy manufacturer Lego is making its famous line of building blocks mobile with an application geared to helping children learn interactively.

Will mobile video advertising impact marketing in 2012?

Published: December 30, 2011

Brands, publishers and retailers began embracing more mobile video advertising in 2011 as a way to lock in engaged users. Experts agree that the medium will continue to grow in 2012 with more cross-platform integration.

AKQA exec dishes key ingredients for apps to surpass 1M downloads

Published: October 6, 2011

NEW YORK – An AKQA executive who presented at the Yahoo Connect Forum said that 80 percent of mobile applications are downloaded less than 1,000 times and less than 1 percent are downloaded more than 1 million times.

5 obstacles to mobile coupon adoption

Published: August 12, 2011

By Jonathan Treiber

Although consumers are demanding coupons and deals on their phones in increasing numbers, marketers may not be ready operationally to handle this appetite for their promotions.

Buick turns to mobile ads to drive basketball fan engagement

Published: March 28, 2011

General Motors’ Buick automotive brand is targeting college basketball fans by running mobile ads on CBS and Turner Broadcasting System Inc. mobile Web sites and within the NCAA March Madness On Demand application.

HarperCollins’ children’s book app educates and entertains

Published: March 8, 2011

HarperCollins Publishers’ interactive application for iPhone and iPod touch that helps children learn to read by taking them on a trip along the rails is available in Apple’s App Store.

Sonic, REI, American Eagle drive traffic in-store via SMS alerts

Published: July 28, 2010

Sonic, REI and American Eagle Outfitters participated in a ShopAlerts pilot program where 65 percent of consumers purchased a product as a result of a text alert they received.

SMS is key to a well-rounded app strategy

Published: May 18, 2010

SMS is providing opportunities for businesses of all kinds to both extend their reach to the mobile phone, as well as move consumers from one mobile channel to another.

Sonic, American Eagle, REI tap LBS to drive foot traffic in-store

Published: February 25, 2010

Sonic, American Eagle Outfitters and REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.

NBC details aggressive mobile initiatives for 2010 Olympics

Published: February 8, 2010

Through partnerships with several carrier networks and brands such as Coca-Cola, NBC Universal is bringing its 2010 Vancouver Winter Olympic Games to the mobile medium.