Tag: REI

Total Results: 30

Senate introduces legislation to block unsolicited SMS

Published: April 8, 2009

After two U.S. Senators introduced a bill to crack down on unsolicited text messages, one has to wonder, what effects could that have on the mobile marketing ecosystem as a whole?

Apple's strong results prove marketers should target smartphones

Published: January 23, 2009

Although device manufacturers such as Sony Ericsson and Motorola have been struggling in terms of revenue, Apple announced strong financial results for its fiscal quarter that ended Dec. 27.

Smartphones to weather drop in phone shipments: IDC

Published: December 19, 2008

New research claims that the current economic slowdown will take its toll on worldwide shipment of mobile phones, although smartphones are expected to fare much better than basic handsets.

Mobile is not just text messaging

Published: December 4, 2008

By Lynn Heidenreich

When most companies think of mobile marketing, they think of text campaigns and they are probably correct since the essence of the mobile device is exchanging information. But is that it?

Safari Books Online introduces iPhone app

Published: October 29, 2008

Safari Books Online is enabling the download of chapter and full-book PDFs to the iPhone and iPod touch.

Sprint sets goal to reduce greenhouse gas emissions

Published: October 6, 2008

Sprint has announced its goal to reduce its total greenhouse gas emissions 15 percent by 2017, along with a set of environmental priorities, as part of its expanded environmental program.

Brands, ad agencies want simplicity in mobile advertising: CTIA panelists

Published: September 11, 2008

SAN FRANCISCO - As mobile saturation approaches 80 percent in the U.S., there is little argument that it provides opportunities for brands to interact with various consumer demographics.

MobileStorm formally debuts mobile coupon platform

Published: July 2, 2008

MobileStorm Inc., an email and mobile messaging firm, has launched a new mobile coupon management platform.

Healthcare organizations use Clickatell SMS to deliver critical information

Published: April 28, 2008

Clickatell has been chosen by healthcare organizations Cell-Life, ComplyRx and the National Health Service to provide mobile services that deliver critical medical information to mobile phones.

BlackBerry offers better gaming experience: Survey

Published: February 21, 2008

New research claims that 90 percent of respondents who play games found gaming on a BlackBerry device or other smartphone a better experience than on a traditional mobile phone.