Tag: RGA

Total Results: 76

Google unifies mobile, desktop Web experience with Chrome for Android

Published: February 10, 2012

The newly introduced Chrome for Android mobile browser will enable Google to differentiate Android from iOS and could open up new marketing opportunities for brands.

Apple in arms race with Samsung

Published: January 30, 2012

While new data shows that the smartphone market is continuing to grow, it also points to increased competition between Apple and Samsung for the top spot.

Mobile is a must-have for agencies in 2012

Published: January 19, 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.

New Jersey mobilizes state parks with Android, iPhone app

Published: January 3, 2012

The state of New Jersey is using a mobile application to encourage a new group of younger, tech-savvy users to visit state parks.

Vick’s recruits mobile for football-themed brand-building campaign

Published: December 29, 2011

Vick’s Cough, Cold and Flu kicked off its first mobile advertising campaign in mid-December built around banner ads that expand to show a football-themed game when clicked on.

In-app advertising: The best and worst examples of 2011

Published: December 27, 2011

As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spend, brands and marketers are expected to increase their budgets over the next few years.

Poynt, Nokia partner to expand mobile reach in India

Published: December 19, 2011

Poynt Corp. has partnered with Nokia to preload its mobile platform, timesPoynt on all Nokia Lumia 710 and Nokia Lumia 800 smartphones in India.

What do recent legal losses mean for Apple?

Published: December 12, 2011

Apple lost ground last week on the intellectual property front with courts in two countries finding against the technology giant.

How far will Barnes & Noble extend capabilities for the Nook Tablet?

Published: November 9, 2011

Barnes & Noble introduced its Nook Tablet this week, putting it in direct competition with the Kindle Fire tablet from Amazon. While it is clear that both companies want to encourage digital content sales via the devices, Barnes & Noble’s move also raises the possibility that the company might expand beyond a simple content offering.

Sony races Apple to deliver integrated TV-mobile experiences

Published: October 28, 2011

Sony said this week that it is acquiring Ericsson’s stake in the 10-year-old Sony Ericsson mobile handset business for $1.47 billion. The move could boost Sony’s role in mobile by allowing it to create content-driven smartphones that integrate across multiple screens.