Tag: RIM

Total Results: 145

Jack in the Box drives customer interactions via mobile social network

Published: November 24, 2009

Quick-service restaurant chain Jack in the Box, automaker GM’s Chevrolet and musical Jersey Boys are running ads via mobile social network Brightkite.

Ford taps Microsoft for multichannel campaign featuring mobile

Published: November 20, 2009

Ford Motor Co. tapped Microsoft Advertising to build awareness for the Ford Sync product via branded experiences for MSN, XBox Live and mobile.

Feature phones beat smartphones in impressions: Millennial Media

Published: November 19, 2009

Feature phones represented 64 percent of impressions compared to 36 percent from smartphones on Millennial Media’s ad network according, to Millennial’s SMART report.

American Airlines launches sweepstakes to promote mobile initiatives

Published: November 13, 2009

American Airlines and Research In Motion’s BlackBerry are collaborating on a promotion aimed at introducing travelers to the new AA.com Notification Center.

Cadillac launch sponsor of Pandora Android app

Published: November 9, 2009

GM’s Cadillac is the exclusive advertiser on Pandora Media Inc.’s launch of its latest mobile marketing platform for Google’s Android smartphones.

Will RIM's BlackBerry Storm2 be an iPhone killer?

Published: October 28, 2009

Research In Motion is trying again to come up with a consumer-friendly touchscreen smartphone that is an iPhone killer after a swing and a miss with the original BlackBerry Storm.

Wireless industry strong even in struggling economy

Published: October 27, 2009

Even during a recession and with their wireline businesses drying up, AT&T and Verizon both posted strong third-quarter results, proof that the wireless industry as a whole is strong.

Will BlackBerry give Android, iPhone a run for their money?

Published: October 15, 2009

With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust.

Subway, Toyota buy all Yahoo Fantasy Football ad inventory

Published: October 12, 2009

Subway and Toyota have bought the ad inventory for the entire NFL season across Yahoo’s various Fantasy Football platforms—the wired and mobile Web sites and iPhone application.

Mobile ads effective in driving app downloads: Apps for Brands panel

Published: September 24, 2009

NEW YORK – Kraft Foods and Bank of America executives revealed their strategies for driving adoption of their applications through mobile advertising.