Tag: ROI

Total Results: 366

Tablets are an emerging battleground in mobile: CTIA session

Published: March 24, 2011

ORLANDO, FL – Tablets are not just a fad. In fact, they will be one of the key drivers of revenue growth in the wireless industry going forward, according to an Ovum analyst at CTIA Wireless 2011.

Red Bull boosts brand favorability with augmented reality

Published: March 22, 2011

Energy drink brand Red Bull is running an on-package call-to-action to drive adoption of a branded mobile game designed to increase consumer engagement and influence purchase intent through augmented reality.

FedEx targets tennis fans through ATP PC, mobile Web sites

Published: March 18, 2011

FedEx Corp. is sponsoring a portal within the Association of Tennis Professionals Web site that is also accessible via its various mobile properties.

Lexus sponsors new Sports Illustrated mobile properties during March Madness

Published: March 17, 2011

Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.

Google's prayer? Apple declines NFC support to iPhone 5

Published: March 15, 2011

If the reports are true and Apple declines to have the iPhone 5 support Near Field Communication, it will be a major disappointment to the ecosystem. However, it will also give competitors such as Google a leg-up.

Miscalculations in pricing, distribution spell trouble for Android tablets: analyst

Published: March 14, 2011

IPad challengers that have been announced so far—in particular Google’s Android Honeycomb tablets—are solid products with fatally flawed product strategies.

Cabela’s releases GPS-enabled hunting app

Published: March 11, 2011

As part of its ongoing effort to make hunting easier for the camouflage-clad demographic, Cabela's Inc. has released an application for Apple's iPhone and Google's Android devices.

Vermont ski resorts aim to drive late-season traffic via mobile deals

Published: March 10, 2011

The new Ski Vermont Insider mobile application offers exclusive offers and rewards for skiers and riders based on where they live and where they like to ski or snowboard.

Google’s Android No. 1 in smartphone market: comScore

Published: March 8, 2011

Google’s Android operating system took the lead among smartphone platforms with 31.2 percent market share after two short months in second place, according to data from comScore Inc.’s MobiLens.

Barnes & Noble drives Nook app downloads via exclusive HopStop ad push

Published: March 7, 2011

Book retailer Barnes & Noble is running an exclusive two-month mobile advertising campaign within HopStop’s new application for Google’s Android to promote its Nook ebook reader.